Adidas Dynamic Pulse Men's Body Spray - Clean, Aromatic Fragrance - 150ml

- About Product: Adidas Dynamic Pulse Body Spray for Men is a clean and aromatic fragrance that provides long-lasting freshness throughout the day. Its invigorating scent is perfect for men who lead an active lifestyle and want to stay refreshed all day long.

- Key Features: The 150 ml bottle makes it convenient to carry around and reapply as needed. The dynamic pulse scent is a blend of citrus, mint, cedarwood, and musk that creates a refreshing and energizing fragrance. The body spray is easy to use, simply spray it on your body after a shower or anytime during the day for an instant boost of freshness.

- For whom: This body spray is ideal for men of all ages who want to keep themselves feeling and smelling fresh all day long. It is perfect for those who enjoy a clean and energizing scent that lasts for hours.

- Pros & Cons: Pros: The Adidas Dynamic Pulse Body Spray has a long-lasting fragrance that keeps you feeling fresh all day. It is convenient to carry around and easy to use, making it perfect for on-the-go application. The clean and aromatic scent is well-loved by many men for its invigorating and refreshing qualities. Cons: Some users may find the scent to be too strong or overpowering, depending on personal preference. It may not be suitable for those who are sensitive to strong fragrances or prefer a lighter scent. Additionally, the bottle may run out quickly if used frequently, so it is best to use it sparingly to make it last longer.

Overall, the Adidas Dynamic Pulse Body Spray for Men is a great choice for those who want a long-lasting, clean, and refreshing fragrance that keeps them feeling confident and energized throughout the day.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The clean and aromatic fragrance of the body spray aligns with Indian consumer preferences.	Kantar
Brand Strength	20	15	Adidas is a well-known global brand with a strong presence in India.	Euromonitor
Category Momentum	20	10	Growing demand for men's grooming products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing competition from both international and local brands offering similar products.	IRI
Use-case Advantage	5	5	Convenient size for daily use and on-the-go freshness.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Adidas Dynamic Pulse Men's Body Spray is well-positioned in the growing Indian men's grooming market.

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