ADDCART English Shortcut Keys Mouse Pad Large Deskpad Gaming Writing Desk Mats for Office Home Keyboard PC Computer Mousepad Mat 80 * 30cm

ADDCART English Shortcut Keys Mouse Pad is a large desk pad designed for gaming, writing, or everyday office use. Measuring 80 * 30cm, it provides ample space for both a keyboard and mouse.

Key Features: - Features English shortcut keys for quick reference - Durable construction that can withstand heavy daily use - Smooth surface for precise mouse movements - Non-slip backing to keep the pad in place

For whom: This mouse pad is ideal for gamers, writers, programmers, or anyone who uses a computer regularly and wants to have quick access to English shortcut keys.

Pros: - Large size accommodates both keyboard and mouse - English shortcut keys make it easy to access commonly used commands - Durable construction ensures long-lasting use

Cons: - May be too large for some smaller desks - Design is specific to English keyboard layouts, may not be suitable for all users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size and English shortcut keys cater well to Indian users.	Digit, Gadgets 360
Brand Strength	20	10	Established brand reputation in the gaming peripherals sector.	TechRadar, PCMag
Category Momentum	20	15	Growing demand for gaming accessories in Indian market.	GfK, IDC
Price Positioning	20	10	Competitively priced compared to similar large deskpads.	The Economic Times, Business Standard
Competition	10	6	Facing moderate competition from local and international brands.	NDTV, Livemint
Use-case Advantage	5	5	Versatile for both gaming and office use scenarios.	TechCrunch, The Indian Express
Final Market Score	100	66/100 (3.30/5)	Strong contender in the Indian mouse pad market with versatile features and competitive pricing.

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