ACNILITE BODY WASH

ACNILITE BODY WASH

ACNILITE Daily Care Body Wash is a specially formulated product for those with acne-prone skin. It is designed to cleanse and purify the skin without causing irritation or further breakouts.

Key Features: - Contains salicylic acid to help unclog pores and prevent acne breakouts - Hypoallergenic and non-comedogenic formula - Gentle enough for daily use - Helps to soothe and calm irritated skin

For whom: ACNILITE Daily Care Body Wash is suitable for those with acne-prone skin who are looking for a gentle and effective cleanser to help manage their breakouts.

Pros: - Helps to prevent future breakouts - Cleanses the skin without causing irritation - Leaves skin feeling refreshed and clean

Cons: - May not be suitable for those with extremely sensitive skin - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored formulation for acne-prone skin needs.	SkinCareIndia, BeautyInsider
Brand Strength	20	18	Established brand with a reputation for skincare solutions.	Brand Equity, IMRB
Category Momentum	20	15	Growing demand for acne care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar acne body washes.	Retail360, PriceWatch
Competition	10	8	Facing moderate competition from established and new brands.	MarketWatch, RetailToday
Use-case Advantage	5	5	Addresses specific needs of consumers with acne issues.	ConsumerReports
Final Market Score	100	76/100 (3.80/5)	Well-positioned acne body wash in a growing Indian market.

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