ABSO ESSENTIALS 2 Niacinamide Hydrating Bodywash With Aloe Vera for Daily Gentle Cleansing Enriched Moisturizing and Reinforcing Skin Barrier SLS Paraben Free Dermatologically Tested 300 ML

ABSO ESSENTIALS 2 Niacinamide Hydrating Bodywash With Aloe Vera for Daily Gentle Cleansing Enriched Moisturizing and Reinforcing Skin Barrier SLS Paraben Free Dermatologically Tested 300 ML

ABSO ESSENTIALS Niacinamide Hydrating Bodywash is a must-have in your daily skincare routine. Enriched with Niacinamide and Aloe Vera, this body wash provides gentle cleansing while moisturizing and reinforcing the skin barrier.

Key Features:
- Contains Niacinamide and Aloe Vera for hydrating and soothing benefits
- SLS and Paraben Free formula
- Dermatologically tested for safety and efficacy
- 300 ML size for long-lasting use

For whom:
This body wash is perfect for anyone looking for a hydrating and gentle cleansing solution for their daily shower routine. It is suitable for all skin types and can be used by both men and women.

Pros:
- Hydrates and moisturizes the skin
- Gentle formula suitable for sensitive skin
- Reinforces the skin barrier for improved skin health
- Dermatologically tested for safety and efficacy

Cons:
- Some users may find the scent too strong
- The packaging could be more user-friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Niacinamide and Aloe Vera align with current skincare trends in India	Vogue India
Brand Strength	20	18	Established brand with a loyal customer base in India	Brand Equity
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in India	Retail360
Competition	10	8	Facing moderate competition from established and new entrants in the Indian body wash gel market	Business Standard
Use-case Advantage	5	5	Addresses the need for gentle cleansing and hydration in Indian climate	Femina
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium body wash gel with strong brand and ingredient alignment

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