Aashirvaad Upma Mix 80g

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Aashirvaad Upma Mix 80g
Smart Rank ⓘ 76/100
Based on Market Score (80/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a nutritious breakfast in just 5 minutes with Aashirvaad Instant Veggie Upma, packed with added vegetables for extra health benefits.
  • Perfect for busy mornings, this 80g upma is conveniently packaged for on-the-go consumption without sacrificing taste or nutrition.
  • Savor the traditional Indian flavors in a quick meal that caters to your busy lifestyle, ideal for those who need a fast yet satisfying option.
  • While great for quick meals, note that this serving may be small for larger appetites, making it a perfect snack or light breakfast choice.

Market-Based Score (India)

80/100 (4.00/5)
Good value
Aashirvaad Instant Veggie Upma is a strong contender in the growing ready-to-eat market.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.6★ 857
Total / Avg 3.60★ 857
Consensus: 3.60★ from 857 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Quick and easy preparation in just 5 minutes.
  • Contains added vegetables for enhanced nutrition.
  • Good taste and flavor profile for an instant meal.

⚠️ What to Watch

  • Portion size may be small for some consumers.
  • Texture can be inconsistent depending on preparation.
  • Higher price compared to homemade alternatives.
Rs.65.00 Rs.65.00
Best price from Amazon.in Amazon.in
Key Features
Category Instant Food
Weight 80g
Preparation Time 5 minutes
Nutrition Added vegetables
Packaging Convenient for on-the-go
Pros Quick and easy to prepare
Cons May be small for larger appetites
Ideal For Busy individuals
Details
Aashirvaad Instant Veggie Upma is a convenient and tasty breakfast option that is ready to eat in just 5 minutes. This pack of 80g upma comes with added vegetables, making it a nutritious choice for a quick meal.

Key Features: - Ready to eat in 5 minutes - Made with added vegetables for extra nutrition - Convenient packaging for on-the-go consumption

This instant upma is perfect for busy individuals looking for a quick and easy breakfast option that doesn't compromise on taste or nutrition. It is also ideal for those who enjoy traditional Indian flavors but don't have the time to prepare a full meal.

Pros: - Quick and easy to prepare - Nutritious with added vegetables - Convenient packaging for portability Cons: - May be too small for those with larger appetites - Some may prefer fresher ingredients for homemade upma

Overall, Aashirvaad Instant Veggie Upma is a convenient and delicious option for a quick breakfast or snack, especially for those on-the-go or with busy schedules.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Instant preparation and added vegetables cater well to health-conscious consumers. Market Research, Consumer Insights
Brand Strength 20 18 Aashirvaad is a well-established brand known for quality and trust in Indian households. Nielsen, Brand Equity
Category Momentum 20 15 The ready-to-eat segment is rapidly growing due to changing consumer lifestyles. Nielsen, Mintel
Price Positioning 20 15 Competitively priced for the target market, appealing to budget-conscious buyers. Retail Analysis, Market Trends
Competition 10 8 Moderate competition exists, but Aashirvaad holds a strong market position. Industry Reports, Competitor Analysis
Use-case Advantage 5 4 Ideal for quick breakfasts, but limited to specific meal occasions. Consumer Surveys, Market Analysis
Final Market Score 100 80/100 (4.00/5) Aashirvaad Instant Veggie Upma is a strong contender in the growing ready-to-eat market.
Market-Based Score
80/100 (4.00/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Instant preparation and added vegetables cater well to health-conscious consumers.
    Sources: Market Research, Consumer Insights
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Aashirvaad is a well-established brand known for quality and trust in Indian households.
    Sources: Nielsen, Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The ready-to-eat segment is rapidly growing due to changing consumer lifestyles.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced for the target market, appealing to budget-conscious buyers.
    Sources: Retail Analysis, Market Trends
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Moderate competition exists, but Aashirvaad holds a strong market position.
    Sources: Industry Reports, Competitor Analysis
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for quick breakfasts, but limited to specific meal occasions.
    Sources: Consumer Surveys, Market Analysis
Summary
Aashirvaad Instant Veggie Upma is a strong contender in the growing ready-to-eat market.

Price Comparison

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Amazon.in More Detail

Rs.65.00 Rs.65.00

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Aashirvaad Instant Veggie Upma, 80g, Ready to Eat Upma with Added Vegetables | 5 Mins Instant Breakfast

Estimated Delivery: 2-3 days
In Stock COD

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