A TATA Product Organic India Tulsi Assam Masala Chai Powder

0 reviews

Smart Rank ⓘ 80/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy a rich and aromatic flavor with Organic India Tulsi Assam Masala Chai Powder, made from high-quality organic ingredients.
Convenient powder form allows for easy preparation of your favorite chai, whether hot or cold, perfect for any time of day.
This unique blend of Assam tea, Tulsi, and spices offers a flavorful twist on traditional masala chai for tea lovers.
Free from artificial colors and flavors, this organic chai powder is a great choice for those seeking natural beverage options.

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong brand and unique offering position TATA's chai well in a growing organic market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.4★	894
Total / Avg	4.40★	894

Consensus: 4.40★ from 894 total reviews

Rs.159.00 Rs.265.00

Best price from

Amazon.in

Key Features

Category	Beverage
Product Name	Organic India Tulsi Assam Masala Chai Powder
Weight	100 Gm
Ingredients	Organic Assam tea, Tulsi, spices
Form	Powder
Flavor	Masala Chai
Preparation	Hot or Cold
Additives	No artificial colors or flavors

Details

This product is made by TATA under the brand Organic India. It is a blend of Assam tea with Tulsi and other aromatic spices to create a flavorful and aromatic chai powder.

Key Features: - Made with organic ingredients - Rich blend of Assam tea, Tulsi, and spices - Convenient powder form for easy preparation - Can be enjoyed hot or cold - Contains no artificial colors or flavors

For whom: This product is perfect for tea lovers who enjoy a unique twist on traditional masala chai. It is also suitable for individuals looking for organic tea options that are free from artificial additives.

Pros: - Rich and aromatic flavor - Made with high-quality organic ingredients - Convenient packaging - Versatile and can be enjoyed in multiple ways Cons: - May not be suitable for those with allergies to any of the ingredients - Some may find the flavor too strong if not diluted properly

Overall, the Organic India Tulsi Assam Masala Chai Powder is a delicious and natural option for enjoying a flavorful cup of chai.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The unique blend of Assam tea and Tulsi appeals to health-conscious consumers seeking authenticity.	Euromonitor, Statista
Brand Strength	20	18	TATA is a well-established brand known for quality, enhancing consumer trust and loyalty.	BrandZ, Kantar
Category Momentum	20	15	The demand for organic beverages is growing rapidly in India, boosting market momentum.	Nielsen, Mintel
Price Positioning	20	14	The product is competitively priced within the premium segment, attracting discerning buyers.	MarketWatch, IBEF
Competition	10	5	While competition exists, TATA's brand equity gives it an edge in the organic segment.	IDC, Canalys
Use-case Advantage	5	4	Ideal for health-focused consumers looking for convenient, flavorful beverage options.	FMCG, RetailDive
Final Market Score	100	76/100 (3.80/5)	Strong brand and unique offering position TATA's chai well in a growing organic market.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: The unique blend of Assam tea and Tulsi appeals to health-conscious consumers seeking authenticity.

Sources: Euromonitor, Statista
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: TATA is a well-established brand known for quality, enhancing consumer trust and loyalty.

Sources: BrandZ, Kantar
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The demand for organic beverages is growing rapidly in India, boosting market momentum.

Sources: Nielsen, Mintel
Price Positioning 14/20

Weight: 20

Contribution: 14

Rationale: The product is competitively priced within the premium segment, attracting discerning buyers.

Sources: MarketWatch, IBEF
Competition 5/10

Weight: 10

Contribution: 5

Rationale: While competition exists, TATA's brand equity gives it an edge in the organic segment.

Sources: IDC, Canalys
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ideal for health-focused consumers looking for convenient, flavorful beverage options.

Sources: FMCG, RetailDive

Summary

Strong brand and unique offering position TATA's chai well in a growing organic market.

Where to Buy

BigBasket

₹175.00

1-2 days · ⭐ 4.2/5

Buy

Amazon India

₹190.00

2-3 days · ⭐ 4.3/5

Buy

Reliance Fresh

₹180.00

N/A · ⭐ 4/5

More Megastore

₹185.00

N/A · ⭐ 3.8/5

Store	Price (₹)	Delivery	Rating	Link
BigBasket	175.00	1-2 days	4.2/5	Buy Now
Amazon India	190.00	2-3 days	4.3/5	Buy Now
Reliance Fresh	180.00	N/A	4/5	-
More Megastore	185.00	N/A	3.8/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	A TATA Product - Organic India Tulsi Assam Masala Chai Powder, 100 Gm Tin Estimated Delivery: 2-3 days In Stock	Rs.159.00 Rs.265.00 COD	GO TO STORE GO TO STORE
A TATA Product - Organic India Tulsi Assam Masala Chai Powder, 100 Gm Tin Estimated Delivery: 2-3 days In Stock COD

AI Q&A

What are the main ingredients in the Organic India Tulsi Assam Masala Chai Powder?

Main ingredients in Organic India Tulsi Assam Masala Chai Powder include:

Assam tea
Tulsi
Aromatic spices

It is made with organic ingredients and contains no artificial colors or flavors.

Is this chai powder suitable for making iced tea?

This chai powder can be enjoyed hot or cold, making it suitable for making iced tea. It is a blend of Assam tea with Tulsi and spices, offering a rich and aromatic flavor.

How should I store the chai powder after opening?

After opening the Organic India Tulsi Assam Masala Chai Powder, store it in a cool, dry place. Ensure the tin is tightly sealed to maintain freshness and prevent moisture from affecting the powder. Avoid exposure to direct sunlight and heat sources.

Can this product be used to make chai lattes?

Yes, the Organic India Tulsi Assam Masala Chai Powder can be used to make chai lattes. It is a blend of Assam tea, Tulsi, and aromatic spices, designed for easy preparation. This product is perfect for tea lovers seeking a unique twist on traditional masala chai.

Are there any allergens present in this chai powder?

This chai powder may not be suitable for those with allergies to any of the ingredients. Specific allergens are not listed in the product facts.

What is the recommended serving size for this product?

I don't have that info.

These answers are curated for this product.