7DAYSNATURAL Hair Colour Touch Up Stick for Grey White Hair Waterproof Smudge Proof 4g Black

7DAYSNATURAL Hair Colour Touch Up Stick for Grey White Hair Waterproof Smudge Proof 4g Black

The 7DAYSNATURAL Hair Colour Touch Up Stick is a convenient and easy-to-use solution for covering up grey and white hair. It comes in a compact 4g size, making it ideal for touch-ups on the go.
Key Features: - Waterproof and smudge-proof formula - Covers grey and white hair - Easy to apply stick format - Available in a sleek black shade
For whom: This product is perfect for anyone looking to quickly and easily cover up their grey or white hair. Whether you're in between salon appointments or just want an everyday touch-up, this stick is a great option.
Pros: - Long-lasting formula that stays put all day - Portable size for easy travel and touch-ups - Natural-looking coverage that blends seamlessly with your existing hair color
Cons: - Limited shade range may not be suitable for all hair colors - Some users may find the stick format less precise than a traditional brush or wand applicator

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof and smudge-proof features cater to Indian consumers' needs for long-lasting products.	Kantar
Brand Strength	20	10	Established brand reputation in the hair care segment in India.	Euromonitor
Category Momentum	20	15	Growing demand for convenient hair coloring solutions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other brands offering similar touch-up solutions.	Statista
Use-case Advantage	5	5	Easy-to-use touch-up stick ideal for quick grey hair coverage.	Nielsen
Final Market Score	100	66/100 (3.30/5)	7DAYS NATURAL Hair Colour Touch Up Stick - Waterproof and smudge-proof solution catering to the growing demand for convenient hair coloring in India.

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