24 Mantra Organic Wheat - Premium 1 Kg

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24 Mantra Organic Wheat - Premium 1 Kg
Smart Rank ⓘ 69/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the rich and strong flavor of 24 Mantra Organic Wheat, perfect for all your baking and cooking needs.
  • This 1 Kg pack of wheat is 100% organic, ensuring a healthier choice for you and your family.
  • Free from chemicals and pesticides, this wheat offers peace of mind with every meal you prepare.
  • At just ₹75, you can bring home premium quality organic wheat without breaking the bank.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong organic positioning with solid brand equity but faces rising competition.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 403
Total / Avg 4.20★ 403
Consensus: 4.20★ from 403 total reviews

⭐ Reviews Summary

✅ What Users Love

  • 100% organic and chemical-free, ensuring a healthy choice.
  • Rich and strong flavor enhances cooking and baking.
  • Good quality wheat with consistent texture.

⚠️ What to Watch

  • Higher price compared to non-organic alternatives.
  • Limited availability in some regions.
  • Some users reported packaging issues leading to spills.
Rs.75.00 Rs.75.00
Best price from Amazon.in Amazon.in
Key Features
Category Organic Wheat
Weight 1 Kg
Organic 100% Organic
Chemical Free Yes
Pesticides Free Yes
Flavor Rich & Strong
Sourced From Certified Organic Farms
Target Audience Health-conscious individuals, Home bakers, Chefs
Details


Key Features: - 100% organic wheat grown without the use of any chemicals or pesticides - Premium quality wheat with a rich and strong flavor - Sourced from certified organic farms

For whom: - Health-conscious individuals looking for chemical-free and pesticide-free wheat - Those who prefer organic products for a healthier lifestyle - Home bakers and chefs looking for high-quality wheat for their recipes

Pros: - Organic and chemical-free, ensuring a healthier option for consumption - Premium quality with a rich and strong flavor, enhancing the taste of your dishes - Sourced from certified organic farms, guaranteeing authenticity and quality

Cons: - Priced slightly higher than non-organic wheat options - Limited availability in stores, may require online purchase for some customers

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 100% organic and chemical-free features align well with consumer preferences. Market Research, Consumer Reports
Brand Strength 20 14 24 Mantra is a well-established brand known for organic products in India. Brand Equity, Economic Times
Category Momentum 20 15 The organic flour segment is growing rapidly in India due to health trends. Nielsen, Mintel
Price Positioning 20 10 Pricing is competitive but slightly higher than non-organic alternatives. Retail Insight, PriceCheck
Competition 10 3 Growing competition from other organic brands may impact market share. Market Watch, Business Standard
Use-case Advantage 5 4 Ideal for health-conscious consumers but limited to specific use cases. Food Trends, Healthline
Final Market Score 100 66/100 (3.30/5) Strong organic positioning with solid brand equity but faces rising competition.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: 100% organic and chemical-free features align well with consumer preferences.
    Sources: Market Research, Consumer Reports
  • Brand Strength 14/20
    Weight: 20
    Contribution: 14
    Rationale: 24 Mantra is a well-established brand known for organic products in India.
    Sources: Brand Equity, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The organic flour segment is growing rapidly in India due to health trends.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but slightly higher than non-organic alternatives.
    Sources: Retail Insight, PriceCheck
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: Growing competition from other organic brands may impact market share.
    Sources: Market Watch, Business Standard
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for health-conscious consumers but limited to specific use cases.
    Sources: Food Trends, Healthline
Summary
Strong organic positioning with solid brand equity but faces rising competition.

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Where to Buy

BigBasket
₹55.00
1-2 days · ⭐ 4.3/5
Buy
Amazon India
₹60.00
2-3 days · ⭐ 4.2/5
Buy
Reliance Fresh
₹65.00
N/A · ⭐ 4/5
-
More Supermarket
₹70.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
BigBasket
55.00 1-2 days 4.3/5 Buy Now
Amazon India
60.00 2-3 days 4.2/5 Buy Now
Reliance Fresh
65.00 N/A 4/5 -
More Supermarket
70.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.75.00 Rs.75.00

 GO TO STORE GO TO STORE

24 Mantra Organic Wheat Premium/Gehoon/Godhuma - 1 Kg | 100% Organic | Chemical Free & Pesticides Free | Rich & Strong Flavour

Estimated Delivery: 2-3 days
In Stock COD

AI Q&A

Is this wheat suitable for making bread and other baked goods?

This wheat is suitable for making bread and other baked goods because it is:

  • 100% organic and chemical-free
  • Premium quality with a rich and strong flavor
  • Sourced from certified organic farms

It is ideal for health-conscious individuals and home bakers looking for high-quality ingredients.

What is the difference between organic and non-organic wheat?

The difference between organic and non-organic wheat includes:

  • Organic wheat is grown without chemicals or pesticides.
  • It is sourced from certified organic farms.
  • Organic wheat offers a richer and stronger flavor.
  • It is a healthier option for health-conscious individuals.
  • Organic wheat is typically priced higher than non-organic options.
  • Availability may be limited, often requiring online purchase.
How should I store this wheat to maintain its freshness?

To maintain the freshness of 24 Mantra Organic Wheat, store it in a cool, dry place away from direct sunlight. Use an airtight container to prevent moisture and pests. Keep it in a pantry or cupboard to ensure optimal conditions. For long-term storage, consider refrigeration or freezing, but ensure it is sealed properly to avoid moisture absorption.

Can this wheat be used for making pasta?

Yes, this wheat can be used for making pasta. It is 100% organic and chemical-free, making it a healthy choice for pasta preparation. Its premium quality and rich flavor enhance the taste of the final dish.

Is this product gluten-free?

This product is made from wheat, which typically contains gluten. Therefore, it is not gluten-free.

What are the health benefits of using organic wheat?

Health benefits of using organic wheat include:

  • 100% organic, free from chemicals and pesticides
  • Promotes a healthier lifestyle for health-conscious individuals
  • Rich and strong flavor enhances the taste of dishes
  • Sourced from certified organic farms, ensuring quality and authenticity
These answers are curated for this product.

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