YETI Rambler 34 oz. French Press Coffee Maker, Big Sky Blue

0 reviews
YETI Rambler 34 oz. French Press Coffee Maker, Big Sky Blue
Smart Rank ⓘ 72/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
YETI Rambler offers quality but faces challenges in brand recognition and pricing in India.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.5★ 531
Total / Avg 4.50★ 531
Consensus: 4.50★ from 531 total reviews
Rs.21,996.00 Rs.25,996.00
Best price from Amazon.in Amazon.in
Details

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The 34 oz capacity and durable design cater well to Indian consumers' needs. ConsumerReports, TechRadar
Brand Strength 20 10 YETI is recognized for quality but not widely known in the Indian market. BrandZ, Mint
Category Momentum 20 15 Coffee presses are gaining popularity in India due to the growing coffee culture. Nielsen, Statista
Price Positioning 20 10 Priced higher than local brands, which may limit its appeal to budget-conscious buyers. EconomicTimes, BusinessInsider
Competition 10 7 Faces stiff competition from established local and international brands. Forbes, HBR
Use-case Advantage 5 4 Ideal for home use but less practical for on-the-go coffee drinkers. Gadgets360, CNET
Final Market Score 100 66/100 (3.30/5) YETI Rambler offers quality but faces challenges in brand recognition and pricing in India.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The 34 oz capacity and durable design cater well to Indian consumers' needs.
    Sources: ConsumerReports, TechRadar
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: YETI is recognized for quality but not widely known in the Indian market.
    Sources: BrandZ, Mint
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Coffee presses are gaining popularity in India due to the growing coffee culture.
    Sources: Nielsen, Statista
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Priced higher than local brands, which may limit its appeal to budget-conscious buyers.
    Sources: EconomicTimes, BusinessInsider
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: Faces stiff competition from established local and international brands.
    Sources: Forbes, HBR
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for home use but less practical for on-the-go coffee drinkers.
    Sources: Gadgets360, CNET
Summary
YETI Rambler offers quality but faces challenges in brand recognition and pricing in India.

Price Comparison

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Amazon.in More Detail

Rs.21,996.00 Rs.25,996.00

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YETI Rambler 34 oz. French Press Coffee Maker, Big Sky Blue

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Rs.21,996.00 Rs.25,996.00