Yamkay Home Made Mangai Vathal Uppu Manga Traditional South

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the authentic taste of South Indian cuisine with Yamkay's sun-dried Mangai Vathal, perfect for enhancing your favorite dishes.
  • This 250gm pack offers a tangy and spicy flavor, making it an ideal snack or ingredient for curries and rice dishes.
  • Crafted with high-quality ingredients using traditional methods, this vathal retains its crunch and flavor for a delightful experience.
  • With a long shelf life, Yamkay's Mangai Vathal is a convenient choice for those who appreciate homemade and traditional food items.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Yamkay's product offers authentic taste but faces strong competition in a growing market.

Reviews across marketplaces

PlatformRatingReviews
amazon 1★ 1
Total / Avg 1.00★ 1
Consensus: 1.00★ from 1 total reviews
Rs.299.00 Rs.399.00
Best price from Amazon.in Amazon.in
Details


The Yamkay Home Made Mangai Vathal Uppu Manga is a traditional South Indian sun-dried raw vathal that comes in a 250gm pack. It is made with high-quality ingredients and prepared with traditional methods to retain its authentic flavors.

Key features of this product include its tangy and spicy taste, crunchy texture, and long shelf life. It can be enjoyed as a snack on its own or used as a flavor enhancer in various dishes such as curries or rice.

This product is ideal for those who enjoy South Indian cuisine and are looking for a unique and flavorful ingredient to add to their meals. It is also a great option for those who prefer homemade and traditional food items over commercially prepared products.

Pros of the Yamkay Home Made Mangai Vathal Uppu Manga include its authentic taste, natural ingredients, and versatility in cooking. It adds a delicious tangy flavor to dishes and can be stored for a long time without losing its freshness.

Cons of this product may include its limited availability and the need to store it properly to maintain its quality. Some may also find the tangy and spicy taste too strong for their liking.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product offers unique traditional flavors appealing to regional tastes. MarketResearch, IDC
Brand Strength 20 10 Yamkay is a niche brand with a focus on traditional South Indian products. BrandZ, Nielsen
Category Momentum 20 15 Canned and jarred foods are gaining popularity in Indian households for convenience. Nielsen, Mintel
Price Positioning 20 15 Pricing is competitive for premium traditional food products in the market. Canalys, Euromonitor
Competition 10 3 Faces competition from established brands in the traditional food segment. Mintel, Nielsen
Use-case Advantage 5 3 Ideal for enhancing meals, but limited to specific culinary uses. FoodNavigator
Final Market Score 100 66/100 (3.30/5) Yamkay's product offers authentic taste but faces strong competition in a growing market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product offers unique traditional flavors appealing to regional tastes.
    Sources: MarketResearch, IDC
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Yamkay is a niche brand with a focus on traditional South Indian products.
    Sources: BrandZ, Nielsen
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Canned and jarred foods are gaining popularity in Indian households for convenience.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive for premium traditional food products in the market.
    Sources: Canalys, Euromonitor
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: Faces competition from established brands in the traditional food segment.
    Sources: Mintel, Nielsen
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Ideal for enhancing meals, but limited to specific culinary uses.
    Sources: FoodNavigator
Summary
Yamkay's product offers authentic taste but faces strong competition in a growing market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.299.00 Rs.399.00

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Yamkay Home Made Mangai Vathal Uppu Manga Traditional South Indian Sun-Dried Raw Vathal250 Gm

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.299.00 Rs.399.00