Himalayan Melatonin Sleep Aid 120 Tablets

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Regulate your sleep-wake cycle with 10mg of natural melatonin, promoting better sleep quality and overall well-being.
  • Experience relief from stress and anxiety, helping you to relax and improve your focus throughout the day.
  • Enjoy a non-habit forming sleep aid that supports healthy sleep patterns without the risk of dependency.
  • Ideal for those struggling with sleep issues, this supplement helps you fall asleep faster and stay asleep longer.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong product positioned well in a growing market segment.
Rs.499.00 Rs.718.00
Best price from Amazon.in Amazon.in
Details

Himalayan Organics Melatonin is a natural sleep supplement that helps regulate the body's sleep-wake cycle. It contains 10mg of melatonin per serving, which is a hormone produced by the pineal gland that helps control sleep patterns.
Key Features: - Helps improve sleep quality - Reduces stress and anxiety - Enhances concentration and focus - Non-habit forming
For whom: This product is ideal for individuals who struggle with falling asleep or staying asleep throughout the night. It is also beneficial for those who experience stress and anxiety that affects their sleep quality.
Pros: - Natural and safe sleep aid - Helps regulate sleep-wake cycle - Non habit-forming formula - Improves overall well-being
Cons: - May cause drowsiness if taken during the day - Not recommended for pregnant or breastfeeding women - Effects may vary for each individual

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High melatonin content and stress relief claims align with consumer needs Nielsen
Brand Strength 20 18 Established brand in the organic supplements space Euromonitor
Category Momentum 20 15 Growing demand for sleep aids in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market GfK
Competition 10 8 Facing moderate competition from established and new entrants IRI
Use-case Advantage 5 5 Addresses multiple consumer needs - sleep, stress, and concentration Kantar
Final Market Score 100 76/100 (3.80/5) Strong product positioned well in a growing market segment.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High melatonin content and stress relief claims align with consumer needs
    Sources: Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand in the organic supplements space
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for sleep aids in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market
    Sources: GfK
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from established and new entrants
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses multiple consumer needs - sleep, stress, and concentration
    Sources: Kantar
Summary
Strong product positioned well in a growing market segment.

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Price Comparison

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Rs.499.00 Rs.718.00

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Vlado s Himalayan Organics Melatonin 10 MG Healthy Sleep Cycle Helps Stress Anxiety Relief Improve Concentration Non Habit Forming 120 Tablets

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Best price
Rs.499.00 Rs.718.00