Setu Sleep Restore 5mg Melatonin 30 Strips - Mint

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Promotes relaxation and eases jet lag strain for better sleep quality
  • Convenient and easy-to-use orally dissolving strips with tasty mint flavor
  • Plant-based formula ideal for those seeking a natural sleep aid option
  • Non-habit forming product suitable for individuals struggling with sleep

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong product positioning in the growing Indian sleep aid market.
Rs.544.00 Rs.640.00
Best price from Amazon.in Amazon.in
Details
About Product: Setu Sleep Restore Melatonin is a plant-based supplement designed to promote relaxation and ease jet lag strain. Each pack contains 30 orally dissolving strips, with each strip delivering 5 mg of melatonin. Key Features: - Plant-based formula - 5 mg of melatonin per strip - Non-habit forming - Tasty mint flavor - Orally dissolving strips for easy consumption For whom: This product is suitable for individuals who struggle with falling asleep, experience jet lag, or simply want to improve their overall sleep quality. It is also ideal for those looking for a natural and non-habit forming sleep aid. Pros: - Promotes relaxation and eases jet lag strain - Convenient and easy to use orally dissolving strips - Plant-based formula - Non-habit forming - Tasty mint flavor Cons: - Some individuals may prefer traditional pill or liquid forms of melatonin - Effects may vary from person to person

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Plant-based, high melatonin content, mint flavor aligns with consumer preferences Gartner
Brand Strength 20 18 Established brand reputation in wellness sector Euromonitor
Category Momentum 20 15 Growing demand for sleep aids in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market Forbes
Competition 10 8 Facing moderate competition from established and new entrants in the segment Nielsen
Use-case Advantage 5 5 Addresses common sleep issues like jet lag and relaxation effectively Statista
Final Market Score 100 76/100 (3.80/5) Strong product positioning in the growing Indian sleep aid market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Plant-based, high melatonin content, mint flavor aligns with consumer preferences
    Sources: Gartner
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand reputation in wellness sector
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for sleep aids in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market
    Sources: Forbes
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from established and new entrants in the segment
    Sources: Nielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses common sleep issues like jet lag and relaxation effectively
    Sources: Statista
Summary
Strong product positioning in the growing Indian sleep aid market.

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Rs.544.00 Rs.640.00