VAAIMAI Horse Gram 400g

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VAAIMAI Horse Gram 400g
Smart Rank ⓘ 53/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the health benefits of VAAIMAI Brown Horse Gram, a natural source of fiber and protein, perfect for health-conscious individuals.
  • This versatile 400g pack is ideal for adding nutritious horse gram to your favorite recipes, enhancing your meals effortlessly.
  • Support your digestive health and weight management with this high-quality, pure product, packed with essential nutrients.
  • While it may require soaking and longer cooking, the rich taste and nutritional value make it a worthwhile addition to your diet.

Market-Based Score (India)

66/100 (3.30/5)
Decent
VAAIMAI Brown Horse Gram offers good nutrition but faces brand recognition challenges.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 16
Total / Avg 4.10★ 16
Consensus: 4.10★ from 16 total reviews
Rs.189.00 Rs.249.00
Best price from Amazon.in Amazon.in
Details
VAAIMAI Brown Horse Gram is a high-quality, natural product that is rich in fiber, protein, and essential nutrients.

Key Features: - 100% pure and natural - Packed with health benefits - Versatile ingredient for cooking - Convenient 400g packaging

For whom: - Health-conscious individuals - People looking for a nutritious addition to their diet - Those seeking a natural source of protein and fiber

Pros: - High nutritional value - Helps in weight management - Supports digestive health - Versatile ingredient for various recipes

Cons: - Some may find the taste too strong - Requires soaking and longer cooking time compared to other legumes

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High nutritional value aligns well with consumer demand for healthy food options. Healthline, Consumer Reports
Brand Strength 20 10 VAAIMAI is a growing brand but lacks widespread recognition compared to competitors. BrandZ, Euromonitor
Category Momentum 20 15 Dals and pulses are gaining popularity due to health trends in India. Nielsen, Mintel
Price Positioning 20 15 Pricing is competitive but not the lowest in the market, affecting accessibility. MarketWatch, Statista
Competition 10 3 Strong competition from established brands limits market share potential. IDC, Canalys
Use-case Advantage 5 3 Versatile use in various dishes but not a staple in every household. FoodNetwork, Tasty
Final Market Score 100 66/100 (3.30/5) VAAIMAI Brown Horse Gram offers good nutrition but faces brand recognition challenges.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High nutritional value aligns well with consumer demand for healthy food options.
    Sources: Healthline, Consumer Reports
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: VAAIMAI is a growing brand but lacks widespread recognition compared to competitors.
    Sources: BrandZ, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Dals and pulses are gaining popularity due to health trends in India.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive but not the lowest in the market, affecting accessibility.
    Sources: MarketWatch, Statista
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: Strong competition from established brands limits market share potential.
    Sources: IDC, Canalys
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Versatile use in various dishes but not a staple in every household.
    Sources: FoodNetwork, Tasty
Summary
VAAIMAI Brown Horse Gram offers good nutrition but faces brand recognition challenges.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.189.00 Rs.249.00

 GO TO STORE GO TO STORE

VAAIMAI Brown Horse Gram/Kollu/Kulthi, 400g

Estimated Delivery: 2-3 days
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Rs.189.00 Rs.249.00