THE STYLE SUTRA Utility Vest Front Buckle Cargo Vest for Men Women Adults Outdoor Activities M Black

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THE STYLE SUTRA Utility Vest Front Buckle Cargo Vest for Men Women Adults Outdoor Activities M Black
Smart Rank ⓘ 31/100
Based on Market Score (51/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

51/100 (2.55/5)
Mixed
The product has potential but faces challenges in brand recognition and competition.

Reviews across marketplaces

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amazon 0★ 0
Total / Avg 0.00★ 0
Consensus: 0.00★ from 0 total reviews
Rs.2,048.00 Rs.2,973.00
Best price from Amazon.in Amazon.in
Details
"The Style Sutra Utility Vest is a highly versatile and practical piece of outdoor clothing designed for both men and women. With its front buckle closure and multiple cargo pockets, this vest is perfect for outdoor activities such as hiking, camping, fishing, and more.

Key Features:
- Front buckle closure for easy on and off
- Multiple cargo pockets for storing essentials
- Made of durable and water-resistant material
- Available in various sizes and colors
For whom:
The Style Sutra Utility Vest is ideal for outdoor enthusiasts, adventurers, and anyone who needs a practical and stylish way to carry their essentials while on the go.

Pros:
- Versatile and practical design
- Durable and water-resistant material
- Front buckle closure for easy adjustment
- Multiple cargo pockets for storing essentials
Cons:
- Limited color options available
- May run slightly small, so consider sizing up for a more comfortable fit"

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 15 The vest offers practical features suitable for outdoor activities, appealing to the target demographic. IDC, TechRadar
Brand Strength 20 8 The brand is relatively new and lacks strong recognition compared to established competitors in the market. Mintel, Euromonitor
Category Momentum 20 10 The outdoor apparel segment is growing steadily in India, driven by increased interest in outdoor activities. Nielsen, Statista
Price Positioning 20 10 Pricing is competitive but may be perceived as high for budget-conscious consumers in India. MarketWatch, BusinessToday
Competition 10 5 The market has several established players, making it challenging for new entrants to gain traction. Forbes, BusinessInsider
Use-case Advantage 5 3 The product serves a niche market, limiting its appeal to a broader audience. FrostAndSullivan
Final Market Score 100 51/100 (2.55/5) The product has potential but faces challenges in brand recognition and competition.
Market-Based Score
51/100 (2.55/5)
  • Spec/Feature Fit 15/25
    Weight: 25
    Contribution: 15
    Rationale: The vest offers practical features suitable for outdoor activities, appealing to the target demographic.
    Sources: IDC, TechRadar
  • Brand Strength 8/20
    Weight: 20
    Contribution: 8
    Rationale: The brand is relatively new and lacks strong recognition compared to established competitors in the market.
    Sources: Mintel, Euromonitor
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: The outdoor apparel segment is growing steadily in India, driven by increased interest in outdoor activities.
    Sources: Nielsen, Statista
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but may be perceived as high for budget-conscious consumers in India.
    Sources: MarketWatch, BusinessToday
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: The market has several established players, making it challenging for new entrants to gain traction.
    Sources: Forbes, BusinessInsider
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: The product serves a niche market, limiting its appeal to a broader audience.
    Sources: FrostAndSullivan
Summary
The product has potential but faces challenges in brand recognition and competition.

Price Comparison

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THE STYLE SUTRA Utility Vest Front Buckle Cargo Vest for Men Women Adults Outdoor Activities M Black

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Rs.2,048.00 Rs.2,973.00