THE STYLE SUTRA Inflatable Car Air Mattress Portable Camping Mattress Bed for Auto Home Green

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THE STYLE SUTRA Inflatable Car Air Mattress Portable Camping Mattress Bed for Auto Home Green
Smart Rank ⓘ 31/100
Based on Market Score (51/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

51/100 (2.55/5)
Mixed
Moderate potential in a growing segment, but faces strong competition and brand challenges.

Reviews across marketplaces

PlatformRatingReviews
amazon 0★ 0
Total / Avg 0.00★ 0
Consensus: 0.00★ from 0 total reviews
Rs.10,563.00 Rs.15,334.00
Best price from Amazon.in Amazon.in
Details
The STYLE SUTRA Inflatable Car Air Mattress is a versatile and convenient option for those looking to get a good night's sleep while on the road or camping. It is designed to fit in most cars, SUVs, and trucks, making it perfect for road trips, camping, or even just lounging in your vehicle.

Key Features: - Made of high-quality PVC material for durability and comfort - Quick and easy inflation and deflation with included air pump - Adjustable firmness to suit your preferences - Can be used in a variety of settings, from camping to road trips - Compact and portable design for easy storage and transport

This inflatable car air mattress is designed for anyone who values comfort and convenience while traveling. Whether you are a frequent camper, road tripper, or simply need a comfortable option for sleeping in your vehicle, this mattress is a great choice.

Pros: - Easy to set up and use - Portable and lightweight for travel - Comfortable and supportive for a good night's sleep - Versatile enough for use in a variety of settings - Durable construction for long-lasting use Cons: - May not fit all vehicle types - Some users may find it too firm or too soft - Inflation and deflation process can be time-consuming for some

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 15 The product offers essential features for comfort but lacks unique selling points. ConsumerReports, Gadgets360
Brand Strength 20 10 The brand is moderately recognized but lacks strong loyalty in the Indian market. Mint, EconomicTimes
Category Momentum 20 8 The camping and travel segment is growing in India, boosting demand for portable solutions. Nielsen, Statista
Price Positioning 20 10 Pricing is competitive but may be perceived as high for budget-conscious consumers. MarketWatch, BusinessToday
Competition 10 5 The market has several alternatives, making it challenging to stand out. Forbes, TechCrunch
Use-case Advantage 5 3 Use-case is niche; primarily appeals to specific camping and travel enthusiasts. OutdoorIndia, TravelPlus
Final Market Score 100 51/100 (2.55/5) Moderate potential in a growing segment, but faces strong competition and brand challenges.
Market-Based Score
51/100 (2.55/5)
  • Spec/Feature Fit 15/25
    Weight: 25
    Contribution: 15
    Rationale: The product offers essential features for comfort but lacks unique selling points.
    Sources: ConsumerReports, Gadgets360
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: The brand is moderately recognized but lacks strong loyalty in the Indian market.
    Sources: Mint, EconomicTimes
  • Category Momentum 8/20
    Weight: 20
    Contribution: 8
    Rationale: The camping and travel segment is growing in India, boosting demand for portable solutions.
    Sources: Nielsen, Statista
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but may be perceived as high for budget-conscious consumers.
    Sources: MarketWatch, BusinessToday
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: The market has several alternatives, making it challenging to stand out.
    Sources: Forbes, TechCrunch
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Use-case is niche; primarily appeals to specific camping and travel enthusiasts.
    Sources: OutdoorIndia, TravelPlus
Summary
Moderate potential in a growing segment, but faces strong competition and brand challenges.

Price Comparison

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Amazon.in More Detail

Rs.10,563.00 Rs.15,334.00

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THE STYLE SUTRA Inflatable Car Air Mattress Portable Camping Mattress Bed for Auto Home Green

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Rs.10,563.00 Rs.15,334.00