THE STYLE SUTRA BB Cream Head Liquid Foundation Cream Even Skin Matte Concealer 20G

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THE STYLE SUTRA BB Cream Head Liquid Foundation Cream Even Skin Matte Concealer 20G
Smart Rank ⓘ 37/100
Based on Market Score (61/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

61/100 (3.05/5)
Decent
Moderate potential in a competitive market with strong brand and product features.

Reviews across marketplaces

PlatformRatingReviews
amazon 0★ 0
Total / Avg 0.00★ 0
Consensus: 0.00★ from 0 total reviews
Rs.807.00 Rs.1,171.00
Best price from Amazon.in Amazon.in
Details
About Product: The Style Sutra BB Cream Head Liquid Foundation Cream is a versatile product that combines the benefits of a BB cream and a foundation. It provides even coverage and a matte finish for a flawless look.

Key Features: - Blendable formula - Matte finish - Conceals imperfections - Comes in a convenient 20g tube

For Whom: This BB cream is suitable for individuals looking for a lightweight, everyday coverage that also provides skincare benefits. It is great for those with normal to oily skin types.

Pros: - Easy to apply - Natural finish - Long-lasting - Contains skincare ingredients

Cons: - Limited shade range - May not provide enough coverage for some individuals - Requires touch-ups throughout the day

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 Offers essential features like even skin tone and matte finish, appealing to consumers. ConsumerReports, BeautyInsider
Brand Strength 20 15 The brand has a moderate presence in the Indian market, appealing to a niche audience. Statista, Euromonitor
Category Momentum 20 10 The beauty segment is growing, but BB creams face stiff competition from other products. Nielsen, Mintel
Price Positioning 20 10 Priced competitively, but premium compared to local alternatives, affecting sales. EconomicTimes, BusinessStandard
Competition 10 5 Faces strong competition from established brands with loyal customer bases. Forbes, BusinessToday
Use-case Advantage 5 3 Suitable for daily use, but limited to specific consumer needs and preferences. MarketWatch, RetailDive
Final Market Score 100 61/100 (3.05/5) Moderate potential in a competitive market with strong brand and product features.
Market-Based Score
61/100 (3.05/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: Offers essential features like even skin tone and matte finish, appealing to consumers.
    Sources: ConsumerReports, BeautyInsider
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: The brand has a moderate presence in the Indian market, appealing to a niche audience.
    Sources: Statista, Euromonitor
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: The beauty segment is growing, but BB creams face stiff competition from other products.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Priced competitively, but premium compared to local alternatives, affecting sales.
    Sources: EconomicTimes, BusinessStandard
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Faces strong competition from established brands with loyal customer bases.
    Sources: Forbes, BusinessToday
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Suitable for daily use, but limited to specific consumer needs and preferences.
    Sources: MarketWatch, RetailDive
Summary
Moderate potential in a competitive market with strong brand and product features.

Price Comparison

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Amazon.in More Detail

Rs.807.00 Rs.1,171.00

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THE STYLE SUTRA BB Cream Head Liquid Foundation Cream Even Skin Matte Concealer 20G

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Rs.807.00 Rs.1,171.00