THE STYLE SUTRA 12 Pieces Erasable Pen Kids Adults Student 0.5mm for Office Business Drawing Blue

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Smart Rank ⓘ 32/100
Based on Market Score (54/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

54/100 (2.70/5)
Mixed
Moderate potential in a competitive market, with room for growth and brand differentiation.

Reviews across marketplaces

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Rs.641.00 Rs.970.00
Best price from Amazon.in Amazon.in
Details
About Product: The Style Sutra erasable pen set includes 12 pieces of 0.5mm pens in a vibrant blue color. These pens are perfect for office use, business meetings, drawing, and note-taking.

Key Features: The most notable feature of these pens is their erasable ink, which allows for easy corrections without any mess. The 0.5mm tip ensures precise and neat writing, making it ideal for both students and professionals.

For whom: This erasable pen set is suitable for both kids and adults who are looking for a reliable writing tool that offers both quality and functionality. Students can benefit from the ease of correcting mistakes, while professionals can use it for taking notes during meetings.

Pros: 1. The erasable feature makes it convenient for making corrections without any smudges. 2. The 0.5mm tip provides a smooth writing experience and precise lines. 3. The vibrant blue color adds a pop of fun to your writing.

Cons: 1. The ink may not be as bold or long-lasting as traditional pens. 2. The eraser may wear out over time with frequent use.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 15 The product features align well with consumer preferences for quality and convenience. ConsumerReports, TechRadar
Brand Strength 20 8 Established brands dominate the market, but new entrants are gaining traction. Mint, BusinessToday
Category Momentum 20 10 The coffee roasters market is growing steadily in India, driven by increasing coffee consumption. NCA, Statista
Price Positioning 20 12 Competitive pricing is crucial, as consumers seek value in the coffee roaster segment. EconomicTimes, Forbes
Competition 10 6 The market is crowded with various brands, making differentiation essential. BusinessInsider, ETRetail
Use-case Advantage 5 3 Home brewing is becoming popular, but the product's niche use limits broader appeal. HBR, MarketWatch
Final Market Score 100 54/100 (2.70/5) Moderate potential in a competitive market, with room for growth and brand differentiation.
Market-Based Score
54/100 (2.70/5)
  • Spec/Feature Fit 15/25
    Weight: 25
    Contribution: 15
    Rationale: The product features align well with consumer preferences for quality and convenience.
    Sources: ConsumerReports, TechRadar
  • Brand Strength 8/20
    Weight: 20
    Contribution: 8
    Rationale: Established brands dominate the market, but new entrants are gaining traction.
    Sources: Mint, BusinessToday
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: The coffee roasters market is growing steadily in India, driven by increasing coffee consumption.
    Sources: NCA, Statista
  • Price Positioning 12/20
    Weight: 20
    Contribution: 12
    Rationale: Competitive pricing is crucial, as consumers seek value in the coffee roaster segment.
    Sources: EconomicTimes, Forbes
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: The market is crowded with various brands, making differentiation essential.
    Sources: BusinessInsider, ETRetail
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Home brewing is becoming popular, but the product's niche use limits broader appeal.
    Sources: HBR, MarketWatch
Summary
Moderate potential in a competitive market, with room for growth and brand differentiation.

Price Comparison

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Rs.641.00 Rs.970.00

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THE STYLE SUTRA 12 Pieces Erasable Pen Kids Adults Student 0.5mm for Office Business Drawing Blue

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Rs.641.00 Rs.970.00