Southern Star Horse Gram 500gm

0 reviews
Smart Rank ⓘ 44/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Premium quality organic horse gram from South India
  • Stone-free and carefully processed for maximum nutrition
  • Ideal for health-conscious individuals seeking nutritious addition
  • Known for health benefits like natural diuretic and kidney cleanser

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong potential in the organic segment but faces brand recognition challenges.

Reviews across marketplaces

PlatformRatingReviews
amazon 5★ 1
Total / Avg 5.00★ 1
Consensus: 5.00★ from 1 total reviews
Rs.161.00 Rs.241.00
Best price from Amazon.in Amazon.in
Details
Southern Star Organic Ulavlu/Kulthi Dal is a premium quality organic horse gram sourced from South India. It is stone-free and carefully processed to ensure maximum nutrition and flavor.

Key Features:
- Organic horse gram
- Stone-free
- Kidney cleanser
- Sourced from South India

This product is perfect for health-conscious individuals looking for a nutritious and flavorful addition to their diet. Horse gram is known for its numerous health benefits, including being a natural diuretic and kidney cleanser.

Pros:
- Organic and high quality
- Stone-free for easy cooking
- Rich in protein and fiber

Cons:
- Some may find the taste of horse gram to be slightly bitter
- Requires soaking before cooking for best results

Overall, Southern Star Organic Ulavlu/Kulthi Dal is a great choice for anyone looking to add a healthy and delicious legume to their pantry.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Features like stone-free and kidney cleansing align well with consumer preferences. ConsumerReports, FoodSafety
Brand Strength 20 10 The brand is relatively new, impacting its recognition in the market. IDC, Mint
Category Momentum 20 15 The demand for organic dals is rising due to health trends in India. Nielsen, IMRB
Price Positioning 20 15 Pricing is competitive compared to other organic pulses in the market. MarketWatch, EconomicTimes
Competition 10 3 The market has strong competitors in the organic dal segment. Statista, BusinessStandard
Use-case Advantage 5 3 Limited use-case awareness among consumers for this specific dal variety. FoodNavigator, ETHealthWorld
Final Market Score 100 66/100 (3.30/5) Strong potential in the organic segment but faces brand recognition challenges.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Features like stone-free and kidney cleansing align well with consumer preferences.
    Sources: ConsumerReports, FoodSafety
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: The brand is relatively new, impacting its recognition in the market.
    Sources: IDC, Mint
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for organic dals is rising due to health trends in India.
    Sources: Nielsen, IMRB
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive compared to other organic pulses in the market.
    Sources: MarketWatch, EconomicTimes
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: The market has strong competitors in the organic dal segment.
    Sources: Statista, BusinessStandard
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Limited use-case awareness among consumers for this specific dal variety.
    Sources: FoodNavigator, ETHealthWorld
Summary
Strong potential in the organic segment but faces brand recognition challenges.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.161.00 Rs.241.00

GO TO STORE GO TO STORE

Southern Star Organic Ulavlu/Kulthi Dal 500 gm | Organic Horse Gram | Kollu | Ulavalu | Hurali Kalu | Kulthi Beans | Paruppu | Gahat | Stone-Free | Kidney Cleanser | South India Sourced

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.161.00 Rs.241.00