Yardley London Yardley Clear Gel Bar Iris And Violet With 99 Pure Glycerin And Natural Floral Oils 125Gx3

Yardley London Yardley Clear Gel Bar Iris And Violet With 99 Pure Glycerin And Natural Floral Oils 125Gx3

This Yardley Clear Gel Bar is a luxurious bath soap that contains 99% pure glycerin and natural floral oils. It is designed to cleanse and moisturize the skin, leaving it feeling soft and refreshed. The scent of iris and violet adds a calming and floral fragrance to your bath time routine.

Key Features:
- Contains 99% pure glycerin
- Enriched with natural floral oils
- Cleanses and moisturizes the skin
- Calming iris and violet scent

For whom:
This product is perfect for those who enjoy indulgent and luxurious bath products. The gentle formula is suitable for all skin types, including sensitive skin. The floral fragrance is ideal for anyone who enjoys a relaxing and pampering bathing experience.

Pros:
- Hydrating and moisturizing formula
- Lovely floral scent
- Leaves skin feeling soft and refreshed

Cons:
- Scent may be too strong for some individuals
- 125g size may not last long for frequent users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The inclusion of 99% pure glycerin and natural floral oils aligns well with the Indian consumer preference for natural ingredients in personal care products.	Nielsen
Brand Strength	20	10	Yardley London is a well-established brand in the Indian market known for quality and heritage.	Euromonitor
Category Momentum	20	15	Solid soap bars are a staple in Indian households, with consistent demand and growth potential.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium soap bars in the market, offering value for money to consumers.	Kantar
Competition	10	6	Faces competition from both local and international brands offering similar premium solid soap bars in the Indian market.	IRI
Use-case Advantage	5	5	The clear gel bar format provides a unique and refreshing cleansing experience, appealing to consumers seeking innovation in traditional soap bars.	GfK
Final Market Score	100	66/100 (3.30/5)	Yardley Clear Gel Bar Iris And Violet offers a competitive blend of natural ingredients and innovation in the solid soap bar segment.

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