Vizigly Transparent Bathing Soap 100gm Pack of 2

Vizigly Transparent Bathing Soap 100gm Pack of 2

Vizigly Transparent Bathing Soap is a unique soap that has a transparent appearance, providing a fresh and clean feeling after each use.

Key features of this soap include its refreshing fragrance, gentle cleansing formula, and ability to leave the skin feeling soft and smooth.

This soap is suitable for individuals of all ages and skin types who are looking for a gentle and effective cleansing product.

Pros: Refreshing fragrance, gentle on the skin, leaves skin feeling soft and smooth.

Cons: May not be suitable for those with sensitive skin or specific skin conditions.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The transparency and 100gm size of the soap cater to the preferences of Indian consumers for effective cleansing.	Retail360
Brand Strength	20	10	Vizigly is a recognized brand in the Indian soap market with loyal customers.	Brand Equity
Category Momentum	20	15	Solid soap bars are a staple in Indian households with consistent demand.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2, making it affordable for the mass market.	Business Standard
Competition	10	6	Facing competition from established brands offering similar transparent soap bars in the market.	Economic Times
Use-case Advantage	5	5	The transparency feature appeals to consumers looking for gentle and natural skincare products.	Vogue
Final Market Score	100	66/100 (3.30/5)	Vizigly Transparent Bathing Soap offers a competitive option in the solid soap bars segment with its unique transparency feature.

Factor	Rating (out of 5)	Notes
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