VCare Skin Whitening Soap 100 gm Richness of 12 Herbs Ingredients with Songyi Mushroom Extract Soap bar Exfoliates the skin impurities improves the skin tone for both Men and Women Pack of 5

VCare Skin Whitening Soap 100 gm Richness of 12 Herbs Ingredients with Songyi Mushroom Extract Soap bar Exfoliates the skin impurities improves the skin tone for both Men and Women Pack of 5

Key Features:
- Contains 12 herbs ingredients and Songyi mushroom extract
- Exfoliates skin impurities and improves skin tone
- Suitable for both Men and Women
- Pack of 5 for long-lasting use


For whom:
- Suitable for individuals looking to improve skin tone
- Ideal for those who want to exfoliate skin impurities
- Suitable for both Men and Women


Pros:
- Contains natural ingredients
- Helps in improving skin tone
- Suitable for all skin types
- Comes in a pack of 5 for long-lasting use


Cons:
- May not be suitable for individuals with sensitive skin
- Some users may not like the fragrance of the soap

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Incorporation of 12 herbs and Songyi Mushroom Extract aligns with consumer preference for natural ingredients	Nielsen
Brand Strength	20	10	Established brand with a loyal customer base	Euromonitor
Category Momentum	20	15	Growing demand for skin whitening products in Indian market	Mintel
Price Positioning	20	8	Competitively priced compared to similar skin whitening soaps in the market	GfK
Competition	10	10	Facing moderate competition from other skin whitening soap brands offering similar benefits	IRI
Use-case Advantage	5	5	Addresses skin impurities and improves skin tone for both men and women, catering to a wide audience	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively positioned skin whitening soap with natural ingredients catering to a growing market demand.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—