Ustraa Deo Soap For Men With Sea Minerals 6 x 100 GM Pack of 6 Fresh Aquatic Fragrance Deodorizing Soap With Sea Minerals Rich Intense Foam For all skin types

Ustraa Deo Soap For Men With Sea Minerals 6 x 100 GM Pack of 6 Fresh Aquatic Fragrance Deodorizing Soap With Sea Minerals Rich Intense Foam For all skin types

Key Features: - Infused with sea minerals for a fresh aquatic fragrance - Deodorizing soap that keeps you feeling fresh all day - Rich, intense foam for a luxurious bathing experience - Suitable for all skin types
For whom: - Men looking for a long-lasting, refreshing soap - Those with active lifestyles who need a soap that can keep up with them - Anyone who enjoys the invigorating scent of sea minerals
Pros: - Leaves skin feeling clean and refreshed - Long-lasting fragrance that stays with you throughout the day - Gentle formula that won't dry out the skin
Cons: - Some may find the scent too strong - May not be suitable for those with sensitive skin prone to irritation

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sea minerals and deodorizing properties align well with current consumer preferences for freshness and skin care benefits	Euromonitor
Brand Strength	20	18	Ustraa is a well-known brand with a strong presence in the men's grooming segment	Brandwatch
Category Momentum	20	15	Growing demand for premium men's grooming products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium men's soap bars in the market	Kantar
Competition	10	8	Facing moderate competition from established brands in the men's deodorizing soap segment	Nielsen
Use-case Advantage	5	5	Offers intense foam and suitable for all skin types, catering to diverse consumer needs	GfK
Final Market Score	100	76/100 (3.80/5)	Ustraa Deo Soap has a strong market position with its unique features and competitive pricing in the growing men's grooming segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—