The Coco Factory Coconut Milk Soap 125g Pack of 3

The Coco Factory Coconut Milk Soap 125g Pack of 3

The Coco Factory Coconut Milk Soap is a luxurious soap made with natural ingredients, including coconut milk. It is gentle on the skin and leaves it feeling soft and moisturized after each use.

Key Features: - Made with natural ingredients - Coconut milk helps moisturize the skin - Leaves skin feeling soft and smooth - Pack of 3 bars for convenience

For whom: This soap is ideal for those with sensitive skin or anyone looking for a gentle and nourishing soap to use on a daily basis. It is suitable for all skin types and can be used by both men and women.

Pros: - Natural ingredients - Moisturizing properties - Convenient pack of 3 - Suitable for all skin types

Cons: - May not be suitable for those with coconut allergies - Some may find the soap to be too soft and quick to dissolve when wet 

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut milk ingredient aligns with current consumer preference for organic products.	Euromonitor
Brand Strength	20	18	Established brand known for quality and eco-friendly products.	Brandwatch
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural soap bars in the market.	Retail360
Competition	10	10	Facing moderate competition from other natural soap brands in the segment.	Kantar
Use-case Advantage	5	3	Offers moisturizing benefits suitable for dry skin types.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand with a well-fitting product in a growing market segment.

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