The Body Shop British Rose Cleansing Face Body Bar 100g

The Body Shop British Rose Cleansing Face Body Bar 100g

About Product: The Body Shop British Rose Cleansing Face and Body Bar is a luxurious cleansing bar with the delicate scent of roses. This soap-free formula is gentle on the skin, leaving it feeling clean and refreshed.

Key Features: - Infused with British rose essence - Soap-free formula - Suitable for both face and body - Leaves skin feeling clean and refreshed

For Whom: This cleansing bar is suitable for all skin types, especially those who love the scent of roses and prefer a gentle, soap-free cleanser.

Pros: - Luxurious rose scent - Gentle on the skin - Can be used on both face and body

Cons: - Some users may prefer a liquid cleanser over a bar soap

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The British Rose ingredient aligns well with the preferences of Indian consumers for natural products.	Euromonitor
Brand Strength	20	10	The Body Shop is a well-known and trusted brand in India.	Brand Equity
Category Momentum	20	15	Solid soap bars are currently in high demand in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from local and international brands offering similar products.	Business Standard
Use-case Advantage	5	5	Offers convenience and effectiveness for both face and body cleansing.	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	The Body Shop British Rose Cleansing Face & Body Bar 100g is well-positioned in the Indian solid soap bars market segment.

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