Sunny Herbals Derm Aid Soap For Rashes and Infection Free Skin Enriched With Goodness of Thuja Aloevera Calendula To Counter Dry Chapped Skin Keeps Skin Healthy Radiant Unisex Soap 75 gm Pack of 6

Sunny Herbals Derm Aid Soap For Rashes and Infection Free Skin Enriched With Goodness of Thuja Aloevera Calendula To Counter Dry Chapped Skin Keeps Skin Healthy Radiant Unisex Soap 75 gm Pack of 6

Sunny Herbals Derm Aid Soap is specially formulated to treat rashes and infections, while also nourishing the skin with the goodness of Thuja, Aloe vera, and Calendula. This soap is ideal for those with dry and chapped skin, helping to keep it healthy and radiant.
Key Features: - Enriched with Thuja, Aloe vera, and Calendula - Treats rashes and infections - Moisturizes dry and chapped skin - Keeps skin healthy and radiant
For whom: This soap is suitable for men and women of all ages looking to combat skin rashes and infections, while also wanting to maintain healthy and radiant skin.
Pros: - Contains natural ingredients known for their skin healing properties - Helps to keep skin moisturized and healthy - Can be used by both men and women
Cons: - May not be suitable for those with sensitive skin - Some users may find the scent too strong.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers specific benefits for skin issues like rashes and dryness.	India Retailing
Brand Strength	20	15	Established brand with a reputation for herbal products in India.	Brand Equity
Category Momentum	20	10	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 6, appealing to price-sensitive Indian consumers.	Retail4Growth
Competition	10	9	Facing competition from other established herbal soap brands in India.	Business Standard
Use-case Advantage	5	2	Addresses common skin problems faced by both men and women.	ET Retail
Final Market Score	100	66/100 (3.30/5)	Well-positioned herbal soap with strong brand and competitive pricing in growing Indian skincare market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—