Soapy Twist Natural Liquid Castile Soap Base Sulfate Free 750g

Soapy Twist Natural Liquid Castile Soap Base Sulfate Free 750g

- This Soapy Twist Natural Liquid Castile Soap Base is a sulfate-free soap base made from natural ingredients, perfect for creating a variety of DIY skincare, haircare, and household cleaning products.

- Key Features: - Made from natural ingredients - Sulfate-free - Versatile for use in skincare, haircare, and household cleaning products - Comes in a 750g size, providing ample product for multiple projects - Easy to customize with essential oils, colors, and other additives

- For whom: - DIY enthusiasts who enjoy creating their own beauty and cleaning products - Individuals looking for a gentle, natural soap base for sensitive skin - Eco-conscious consumers looking for a sustainable alternative to commercial cleaning products

- Pros: - Made from natural ingredients - Sulfate-free formula - Versatile for various applications - Large size for multiple uses - Easy to customize with scents and colors - Cons: - May not lather as much as traditional soaps - Some users may prefer a scented option

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulfate-free formula aligns with current consumer preferences for natural products.	Euromonitor
Brand Strength	20	18	Established brand with positive consumer reviews and loyalty.	Brandwatch
Category Momentum	20	15	Growing demand for natural liquid soap bases in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other natural liquid soap bases.	RetailToday
Use-case Advantage	5	5	Versatile soap base suitable for various DIY soap making projects.	SoapMag
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position the product well in the growing natural soap base market in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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