Savlon Glycerin Soap 75g x 3

Savlon Glycerin Soap 75g x 3

Savlon Glycerin Soap is a gentle and moisturizing soap that is suitable for all skin types. It is enriched with glycerin which helps to keep the skin soft, smooth, and hydrated.
Key Features: - Enriched with glycerin - Gentle on the skin - Helps to keep skin soft and hydrated
This soap is ideal for anyone looking for a mild and nourishing soap that cleanses without stripping the skin of its natural oils. It is suitable for daily use and can be used by both adults and children.
Pros: - Moisturizing formula - Suitable for all skin types - Gentle on the skin Cons: - May melt quickly if left in water for too long - Fragrance may not appeal to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The glycerin content and 75g size cater well to Indian consumer preferences for moisturizing soaps.	Retail360
Brand Strength	20	15	Savlon is a trusted brand known for its hygiene products in India.	Brand Equity
Category Momentum	20	10	Solid soap bars are a staple in Indian households with consistent demand.	Mintel
Price Positioning	20	10	Competitively priced for the Indian market, offering value for money.	Business Standard
Competition	10	6	Faces competition from other established glycerin soap brands in India.	Economic Times
Use-case Advantage	5	5	The glycerin formulation makes it suitable for sensitive skin, a key need in the Indian market.	Hindu Business Line
Final Market Score	100	66/100 (3.30/5)	Savlon Glycerin Soap 75g x 3 holds a strong position in the Indian solid soap bar market with its trusted brand and suitable features.

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