Patanjali Haldi Chandan Kanti Body Cleanser 150 g

Patanjali Haldi Chandan Kanti Body Cleanser 150 g

About Product: Patanjali Haldi Chandan Kanti Body Cleanser is a herbal soap made with turmeric and sandalwood, known for their skin brightening and soothing properties. This soap is designed to cleanse and nourish the skin, leaving it fresh and rejuvenated.

Key Features: - Contains natural ingredients like turmeric and sandalwood - Helps to brighten and soothe the skin - Cleanses the body effectively - Suitable for all skin types

For whom: This body cleanser is suitable for anyone looking for a natural and herbal soap that not only cleanses the skin but also provides additional benefits like brightening and soothing effects.

Pros: - Natural ingredients - Brightens and soothes the skin - Suitable for all skin types - Cleanses effectively

Cons: - Some may find the scent overpowering - May not lather as much as other commercial soaps

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Well-matched ingredients for Indian consumers seeking herbal skincare solutions.	India Retailing
Brand Strength	20	18	Strong brand loyalty and trust in Patanjali products in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal soap bars in the market.	Business Standard
Competition	10	8	Facing competition from other Ayurvedic soap brands in the market.	Livemint
Use-case Advantage	5	5	Offers skin benefits of turmeric and sandalwood for daily use.	The Economic Times
Final Market Score	100	76/100 (3.80/5)	Strong market potential due to brand trust, competitive pricing, and herbal ingredient fit.

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