Patanjali Aloe Vera Kanti Body Cleanser Soap for Men and Women 150g Pack of 4 Nourishing Moisturizing Natural Aloe Vera Soap for Soft Skin

Patanjali Aloe Vera Kanti Body Cleanser Soap for Men and Women 150g Pack of 4 Nourishing Moisturizing Natural Aloe Vera Soap for Soft Skin

- About Product: Patanjali Aloe Vera Kanti Body Cleanser Soap is a nourishing and moisturizing soap made with natural aloe vera extracts. It is suitable for both men and women and comes in a pack of 4.

- Key Features: This soap is enriched with the goodness of aloe vera, which helps in hydrating and softening the skin. It also has antibacterial properties that help in keeping the skin free from impurities.

- For whom: This soap is suitable for all skin types and can be used by both men and women. It is especially beneficial for those with dry or sensitive skin.

- Pros & Cons: - Pros: Nourishing and moisturizing formula, natural ingredients, suitable for all skin types. - Cons: Some users may find the fragrance too strong.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe Vera formulation aligns with current consumer preference for natural ingredients.	Euromonitor
Brand Strength	20	18	Strong brand recognition and trust among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar aloe vera soap bars in the market.	Retail360
Competition	10	8	Facing competition from established and emerging brands in the natural soap segment.	Business Today
Use-case Advantage	5	5	Suitable for both men and women, catering to a wider consumer base.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient alignment drive positive market positioning.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—