Park Avenue Premium MenS Soap Shea Butter Coconut Oil 125G Buy 3 Get 1

Park Avenue Premium MenS Soap Shea Butter Coconut Oil 125G Buy 3 Get 1

The Park Avenue Premium Men's Soap is a luxurious soap enriched with shea butter and coconut oil, known for their moisturizing and nourishing properties.

Key Features: - Enriched with shea butter and coconut oil - Moisturizes and nourishes the skin - Leaves a refreshing and masculine scent - Comes in a pack of 3 with an additional bar for free

For whom: This soap is perfect for men who want a premium bathing experience and are looking for a soap that not only cleanses but also moisturizes their skin.

Pros: - Luxurious ingredients like shea butter and coconut oil - Leaves the skin feeling soft and smooth - Long-lasting fragrance - Great value with a buy 3 get 1 free offer

Cons: - May not be suitable for people with sensitive skin or allergies to shea butter or coconut oil.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Shea butter and coconut oil blend aligns with current consumer preference for natural ingredients.	Euromonitor
Brand Strength	20	18	Park Avenue is a well-established brand with strong consumer trust in India.	Brand Equity
Category Momentum	20	15	Growing demand for premium solid soap bars in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a premium soap bar offering, appealing to value-conscious Indian consumers.	Retail360
Competition	10	8	Facing moderate competition from other premium soap bar brands in the Indian market.	ACNielsen
Use-case Advantage	5	5	Offers moisturizing benefits suitable for Indian climate, enhancing user experience.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient fit drive competitive positioning in growing premium soap bar segment.

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