New MOIZ ZE SYNDET BAR 75 GM

New MOIZ ZE SYNDET BAR 75 GM

Key Features: - Formulated with gentle cleansers to effectively cleanse without stripping the skin - Contains moisturizing ingredients to keep the skin hydrated - Suitable for all skin types, including sensitive skin
For whom: This product is ideal for individuals looking for a mild and gentle cleansing bar for their daily skincare routine. It is suitable for all skin types, including those with sensitive skin.
Pros: - Effective cleanser without drying out the skin - Moisturizing properties leave the skin feeling soft and smooth - Suitable for daily use and gentle enough for sensitive skin
Cons: - May not lather as much as traditional soap bars - Some users may find the scent too mild

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients preferred by Indian consumers.	India Retailing
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural soap bars in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar soap bars in India.	Business Standard
Competition	10	8	Facing strong competition from established and new brands in the Indian soap bar market.	The Economic Times
Use-case Advantage	5	5	Addresses specific skin concerns common in Indian climate.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient fit position this soap bar well in the competitive Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—