New Hamam bathing soap with 100 pure Neem oil which helps protects your skin from pimples and other skin problems

New Hamam bathing soap with 100 pure Neem oil which helps protects your skin from pimples and other skin problems

Key Features: - Contains 100% pure Neem oil - Helps protect skin from pimples and other skin problems - Leaves skin feeling clean and refreshed - Suitable for all skin types
For whom: - Ideal for people with oily or acne-prone skin - Suitable for individuals looking for a natural skincare solution - Perfect for daily use by the entire family
Pros: - Effective in preventing and treating skin issues - Natural ingredients provide gentle cleansing - Leaves a refreshing and long-lasting fragrance on the skin
Cons: - Some users may find the scent too strong - Can be drying for individuals with very dry skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Neem oil is a popular ingredient known for its skin benefits in India.	GfK
Brand Strength	20	10	Hamam is a well-established brand in the Indian soap market.	Euromonitor
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar neem-based soaps in India.	Nielsen
Competition	10	6	Facing competition from other neem-based soap brands in the Indian market.	IRI
Use-case Advantage	5	5	Addresses common skin issues like pimples, appealing to Indian consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong potential in the Indian solid soap bar market due to brand strength and relevant features.

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