Nat Habit Milk Rosehip Bath Soap with Lactic Acid Kokum Butter Cold Processed Ayurvedic Soap for Skin Brightening Anti Aging Anti Acne Moisturizing Milk Soap with Gentle Exfoliation 125g x 2

Nat Habit Milk Rosehip Bath Soap with Lactic Acid Kokum Butter Cold Processed Ayurvedic Soap for Skin Brightening Anti Aging Anti Acne Moisturizing Milk Soap with Gentle Exfoliation 125g x 2

The Nat Habit Milk Rosehip Bath Soap is a luxurious cold processed Ayurvedic soap that is specially formulated to brighten skin, fight signs of aging, combat acne, and provide deep moisturization.

Key features of this soap include the use of lactic acid for gentle exfoliation, rosehip for skin brightening, and kokum butter for intense hydration.

This soap is suitable for individuals looking to improve the overall appearance and health of their skin, particularly those struggling with dullness, fine lines, acne, or dryness.

Pros: - Contains natural ingredients known for their skin-brightening and anti-aging properties - Provides gentle exfoliation without harsh chemicals - Moisturizes deeply without leaving a greasy residue Cons: - May not be suitable for individuals with sensitive skin - The scent of rosehip may be too strong for some users - Can melt quickly if not stored properly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique blend of ingredients catering to skin brightening and anti-aging needs.	Vogue India
Brand Strength	20	18	Established brand with loyal customer base in the beauty segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium ayurvedic soap brands.	Business Standard
Competition	10	8	Facing competition from other established ayurvedic soap brands in the market.	India Today
Use-case Advantage	5	5	Addresses multiple skin concerns in a single product, appealing to busy consumers.	Femina
Final Market Score	100	76/100 (3.80/5)	Well-positioned in the growing Indian natural skincare market with strong brand loyalty.

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