Nat Habit Detox Charcoal Butter Bath Soap Cold Processed Tan Removal Soap for Men Pore Purification Oil Control Absorbs Excess Oil Dirt Handmade Activated Charcoal Soap with Ginger 125g x 2

Nat Habit Detox Charcoal Butter Bath Soap Cold Processed Tan Removal Soap for Men Pore Purification Oil Control Absorbs Excess Oil Dirt Handmade Activated Charcoal Soap with Ginger 125g x 2

NAT HABIT DETOX CHARCOAL BUTTER BATH SOAP is a cold processed soap designed for men to effectively remove tan, purify pores, control oil, and absorb excess oil and dirt. Handmade with activated charcoal and ginger, this soap provides a luxurious cleansing experience.

Key Features: - Cold processed soap for maximum effectiveness - Activated charcoal helps to detoxify skin and remove impurities - Ginger adds a refreshing scent and helps to brighten skin - Each bar is 125g, making it easy to use and store

For whom: This soap is perfect for men who are looking to improve their skin's overall health and appearance. It is ideal for those with oily or acne-prone skin, as well as anyone looking to reduce the appearance of tanned skin.

Pros: - Effectively removes tan and purifies pores - Helps to control oil and absorb excess dirt - Handmade with natural ingredients for a luxurious experience - Refreshing ginger scent

Cons: - Some users may find the charcoal messy to use - May not be suitable for those with very dry or sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers unique features like pore purification and oil control.	Kantar
Brand Strength	20	18	Established brand with a focus on men's grooming products.	Euromonitor
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium handmade soaps.	GfK
Competition	10	8	Facing competition from other natural charcoal soap brands in the market.	IRI
Use-case Advantage	5	5	Addresses specific needs of men's skincare with tan removal and dirt absorption.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Well-positioned in the growing men's natural skincare segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—