Mysore Sandal Super Premium Soap Millennium 150g Carton

Mysore Sandal Super Premium Soap Millennium 150g Carton

This Mysore Sandal Super Premium Soap is a luxurious soap made with pure sandalwood oil. It is known for its rich lather and nourishing properties.

Key Features:
- Made with pure sandalwood oil
- Rich lather
- Nourishing properties

This soap is perfect for those who are looking for a high-quality, natural soap that will leave their skin feeling soft and refreshed. It is also great for those with sensitive skin, as sandalwood oil is known for its calming and soothing properties.

Pros:
- Luxurious feel
- Nourishing for the skin
- Calming scent

Cons:
- Higher price point than other soaps
- May not be suitable for those with allergies to sandalwood

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The premium quality and unique sandalwood fragrance cater well to Indian preferences.	Consumer Reports
Brand Strength	20	10	Mysore Sandal has a strong heritage and loyal customer base in India.	Brand Equity
Category Momentum	20	15	Solid soap bars are a staple in Indian households, with consistent demand.	Nielsen
Price Positioning	20	10	Competitively priced for a premium soap, making it accessible to a wide range of consumers.	Retail360
Competition	10	6	Faces competition from other premium soap brands like Santoor and Dove in the Indian market.	Business Standard
Use-case Advantage	5	5	Offers skin nourishment and a luxurious bathing experience, appealing to quality-conscious consumers.	IndiaToday
Final Market Score	100	66/100 (3.30/5)	Mysore Sandal Super Premium Soap offers a well-rounded package with strong brand loyalty and premium quality appeal in the competitive Indian solid soap bars segment.

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