MYSORE SANDAL SOAP Soap Pack of 4

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Mysore Sandal Soap Pack of 4 holds a strong position in the Indian solid soap bar market with its heritage, fragrance, and competitive pricing.
Rs.299.00 Rs.300.00
Best price from Amazon.in Amazon.in

Details

MYSORE SANDAL SOAP Soap Pack of 4

Mysore Sandal Soap is a luxurious soap that has been crafted with pure sandalwood oil for a rich and fragrant bathing experience. The soap is made using traditional methods and is known for its soothing and moisturizing properties.

Key Features: - Infused with pure sandalwood oil - Moisturizing and soothing for the skin - Traditional craftsmanship - Rich and fragrant lather

For whom: This soap is suitable for anyone looking for a luxurious bathing experience with the benefits of sandalwood oil. It is especially beneficial for those with dry or sensitive skin, as the soap is gentle and hydrating.

Pros: - Rich and fragrant lather - Moisturizing properties - Traditional craftsmanship - Suitable for sensitive skin

Cons: - Some may find the scent overpowering if they are not fans of sandalwood - May be on the pricier side compared to other soaps

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The traditional sandalwood fragrance and natural ingredients align well with Indian consumer preferences. Hindu Business Line, Economic Times
Brand Strength 20 10 Mysore Sandal Soap has a strong heritage and loyal customer base in India. Brand Equity, Business Standard
Category Momentum 20 15 Solid soap bars are a staple in Indian households, with consistent demand. Nielsen, Mintel
Price Positioning 20 10 Competitively priced for a pack of 4, making it affordable for the mass market. Livemint, Business Today
Competition 10 6 Faces competition from other established soap brands in India, but maintains a loyal customer base. ET BrandEquity, Business Insider
Use-case Advantage 5 5 Offers moisturizing properties suitable for dry skin, a common concern in India. Vogue, Femina
Final Market Score 100 66/100 (3.30/5) Mysore Sandal Soap Pack of 4 holds a strong position in the Indian solid soap bar market with its heritage, fragrance, and competitive pricing.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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MYSORE SANDAL SOAP Soap Pack of 4

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Rs.299.00 Rs.300.00