Mysore Sandal Soap 125g

Mysore Sandal Soap 125g

Mysore Sandal Soap is a popular soap made from pure sandalwood oil and other natural ingredients. It has been a favorite among many for its long-lasting fragrance and gentle cleansing properties.

Key features of Mysore Sandal Soap include its moisturizing properties, which help to keep skin soft and smooth. The sandalwood oil also has a calming effect on the skin, making it ideal for those with sensitive skin.

This soap is suitable for all skin types, making it a versatile option for anyone looking for a high-quality, natural soap. It is particularly beneficial for those with dry or sensitive skin, as the sandalwood oil helps to nourish and protect the skin.

Pros of Mysore Sandal Soap include its pleasant fragrance, gentle cleansing action, and long-lasting effects. Many users also appreciate the natural ingredients used in the soap, making it a healthier choice for their skincare routine.

Cons of Mysore Sandal Soap may include its higher price point compared to other soaps on the market. Some users may also find the fragrance to be too strong for their liking, although this can be a matter of personal preference.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 125g size caters well to Indian consumer preferences for soap bars.	Retail360
Brand Strength	20	18	Mysore Sandal Soap is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Solid soap bars are a staple in Indian households, with consistent demand.	Nielsen
Price Positioning	20	10	Competitively priced within the solid soap bar segment in India.	Mint
Competition	10	10	Faces moderate competition from other established soap brands in the market.	Business Standard
Use-case Advantage	5	3	Offers traditional sandalwood fragrance, appealing to consumers seeking natural scents.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Mysore Sandal Soap 125g holds a strong position in the Indian solid soap bar market.

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