MYSORE SANDAL Millennium Super Premium Saop 150 G 2 2 x 150 g

MYSORE SANDAL Millennium Super Premium Saop 150 G 2 2 x 150 g

- This MYSORE SANDAL Millennium Super Premium Soap is a high-quality soap that is made with authentic sandalwood oil for a luxurious bathing experience. It comes in a pack of 2 with each bar weighing 150 g.

- Key Features: - Made with pure sandalwood oil - Produces a rich lather that cleanses the skin effectively - Leaves a lingering sandalwood fragrance - Moisturizes and nourishes the skin - Suitable for all skin types

- For whom: - Suitable for individuals who enjoy the scent of sandalwood - Ideal for those looking for a premium soap with natural ingredients - Suitable for all ages and skin types

- Pros: - Authentic sandalwood fragrance - Lathers well and cleanses effectively - Moisturizing and nourishing properties - Comes in a convenient pack of 2 - Cons: - May be on the higher end in terms of price compared to regular soaps

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumer preferences for premium soap bars.	Retail360
Brand Strength	20	18	Strong brand recognition and loyalty in India.	Brand Equity
Category Momentum	20	15	Growing demand for premium soap bars in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to other premium soap bars in India.	PriceWatch
Competition	10	8	Facing strong competition from established premium soap brands in India.	MarketWatch
Use-case Advantage	5	5	Offers unique benefits like moisturizing properties for Indian consumers.	Consumer Reports
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and features, facing tough competition in the premium soap bar segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—