Mysore Sandal Gold Soap 125 g Pack of 3

Mysore Sandal Gold Soap 125 g Pack of 3

Mysore Sandal Gold Soap is a luxurious soap that combines the goodness of pure sandalwood oil and other natural ingredients to cleanse and nourish the skin.

Key Features:
1. Enriched with pure sandalwood oil for a rich fragrance.
2. Contains natural ingredients to moisturize and soften the skin.
3. Provides a luxurious bathing experience.
For whom:
This soap is suitable for anyone looking for a gentle and moisturizing soap that also offers a luxurious bathing experience.

Pros:
1. Rich fragrance of pure sandalwood oil.
2. Moisturizes and softens the skin.
3. Comes in a convenient pack of 3.

Cons:
1. Some may find the fragrance too strong.
2. Packaging could be more eco-friendly.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 125g pack size and gold variant offer a unique and desirable product.	Retail360
Brand Strength	20	18	Mysore Sandal Gold Soap is a trusted brand with a loyal customer base.	Brand Equity
Category Momentum	20	15	Solid soap bars are a staple in Indian households with consistent demand.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium soap brands in the market.	IRI
Competition	10	0	Intense competition in the soap market requires continuous innovation and marketing efforts.	Euromonitor
Use-case Advantage	5	3	The sandalwood essence provides a natural and refreshing bathing experience.	Retail Today
Final Market Score	100	66/100 (3.30/5)	Mysore Sandal Gold Soap 125g Pack of 3 holds a strong position in the Indian solid soap bar market segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—