MRHM i Moist soap Skin Nourishing Vitamin E Soap with Neutral pH 5 5 75g X 3

MRHM i Moist soap Skin Nourishing Vitamin E Soap with Neutral pH 5 5 75g X 3

About the Product: MRHM i Moist soap is a skin-nourishing Vitamin E soap with a neutral pH of 5.5. Each pack contains three 75g bars, making it convenient for daily use. Key Features: - Enriched with Vitamin E to nourish and protect the skin - Maintains a neutral pH of 5.5 to ensure gentle cleansing without stripping the skin of its natural oils - Each bar is 75g in size, making it easy to hold and use in the shower or bath For Whom: MRHM i Moist soap is suitable for individuals looking for a gentle and nourishing soap that is compatible with a wide range of skin types. It is ideal for those who prefer products with a neutral pH to maintain the skin's natural balance. Pros: - Nourishes and protects the skin with Vitamin E - Maintains a neutral pH to avoid stripping the skin of essential oils - Convenient pack of three bars for long-lasting use Cons: - May not lather as much as other soaps with higher pH levels - Some users may prefer a fragrance-free option

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Vitamin E and neutral pH align with current consumer preferences for skin-friendly products.	Euromonitor
Brand Strength	20	10	Established brand with a loyal customer base in the soap segment.	Brand Equity
Category Momentum	20	15	Growing demand for skin nourishing solid soap bars in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the quality and benefits offered.	Retail360
Competition	10	6	Facing moderate competition from similar skin nourishing soap bars in the market.	MarketWatch
Use-case Advantage	5	5	Convenient pack size and skin nourishing properties cater to daily skincare needs.	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	Well-positioned skin nourishing soap bar with competitive pricing in a growing market segment.

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