Moisturex Syndet Cleansing Moisturizing Bathing Bar 75 gm Pack of 2

Moisturex Syndet Cleansing Moisturizing Bathing Bar 75 gm Pack of 2

The Moisturex Syndet Cleansing Moisturizing Bathing Bar is a gentle and hydrating soap bar that helps to cleanse and moisturize the skin effectively.

Key Features: - Formulated with Syndet technology to maintain the skin's natural pH balance - Enriched with moisturizing ingredients to keep the skin soft and hydrated - Suitable for all skin types, including sensitive skin - Pack of 2 bars for convenience and value

For whom: This bathing bar is perfect for those who have dry or sensitive skin and are looking for a gentle and moisturizing cleansing option.

Pros: - Helps to cleanse and moisturize the skin without stripping it of its natural oils - Does not contain harsh chemicals or fragrances - Creates a rich lather that leaves the skin feeling refreshed and hydrated

Cons: - Some users may find the soap bar to be too moisturizing for oily skin types - The size of the bar may be too small for some users who prefer a larger soap option

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Moisturizing properties and suitable for sensitive skin.	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base.	Kantar
Category Momentum	20	15	Growing demand for premium solid soap bars in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 bars.	GfK
Competition	10	6	Facing moderate competition from similar products in the market.	IRI
Use-case Advantage	5	5	Addresses the need for a gentle cleansing bar.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Well-positioned solid soap bar with good market fit in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—