Meili Plus Ayurvedic Cold Processed Soap 2 Soaps in 1 pack Rs 290

Meili Plus Ayurvedic Cold Processed Soap 2 Soaps in 1 pack Rs 290

About Product: Meili Plus Ayurvedic Cold Processed Soap is a natural soap made using traditional cold process methods. It contains only natural ingredients and is free from harsh chemicals, making it gentle on the skin. Each pack contains 2 soaps, providing value for money.

Key Features: - Made using Ayurvedic principles - Cold processed to retain the natural benefits of ingredients - Gentle on the skin - Free from harsh chemicals and artificial fragrances - Comes in a pack of 2 for convenience

For whom: This soap is suitable for all skin types, including sensitive skin. It is ideal for those looking for a natural and gentle soap that cleanses the skin without stripping it of its natural oils.

Pros: - Natural ingredients - Gentle on the skin - Value for money with 2 soaps in a pack - Ayurvedic formulation

Cons: - May not lather as much as commercial soaps - Scent may not appeal to those accustomed to artificial fragrances.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique cold processed technique and 2-in-1 soap offering align well with consumer preferences for innovative products.	India Retailing
Brand Strength	20	10	Established brand with loyal customer base in the Ayurvedic segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a premium Ayurvedic soap offering, appealing to price-sensitive Indian consumers.	Business Standard
Competition	10	6	Facing moderate competition from other established Ayurvedic soap brands in the Indian market.	YourStory
Use-case Advantage	5	5	Dual soap feature provides convenience and value for money to consumers.	The Economic Times
Final Market Score	100	66/100 (3.30/5)	Innovative 2-in-1 Ayurvedic soap positioned well in growing Indian natural skincare market.

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