Medimix Transparent Ayurvedic Traditionally Made Bathing Bar Soap 125g 3 1 Combo Pack Infused with Glycerine and Lakshadi Oil Effective for Dry Skin

Medimix Transparent Ayurvedic Traditionally Made Bathing Bar Soap 125g 3 1 Combo Pack Infused with Glycerine and Lakshadi Oil Effective for Dry Skin

- The Medimix Transparent Ayurvedic bath soap is a traditional soap that is transparent and made with natural ingredients. It comes in a pack of 3 bars, each weighing 125g. The soap is infused with glycerine and Lakshadi oil, making it effective for dry skin.

- Key features of this soap include its traditional Ayurvedic formulation, transparency, and the moisturizing properties of glycerine and Lakshadi oil. The soap lathers well and cleanses the skin without drying it out.

- This product is suitable for those with dry skin who are looking for a natural and effective solution to keep their skin moisturized and healthy. The traditional Ayurvedic ingredients in the soap make it perfect for those who prefer natural skincare products.

- Pros: - Natural ingredients - Moisturizing properties - Traditional Ayurvedic formulation Cons: - May not be suitable for those with sensitive skin - Some may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Inclusion of Glycerine and Lakshadi Oil caters to the needs of dry skin consumers.	India Retailing
Brand Strength	20	10	Medimix is a well-established brand known for ayurvedic products.	Brand Equity
Category Momentum	20	15	Growing demand for ayurvedic bathing bars in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a 3 in 1 combo pack of ayurvedic soap bars.	Business Standard
Competition	10	6	Facing competition from other ayurvedic soap brands in the market.	The Economic Times
Use-case Advantage	5	5	Addresses the specific needs of individuals with dry skin conditions.	Hindustan Times
Final Market Score	100	66/100 (3.30/5)	Medimix Transparent Ayurvedic soap offers a well-rounded solution for dry skin consumers in the Indian market.

Factor	Rating (out of 5)	Notes
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