Mamaearth Coco Soft Bathing Bar for Babies pH 5 5 with Coconut Oil Turmeric Pack of 2 75g

Mamaearth Coco Soft Bathing Bar for Babies pH 5 5 with Coconut Oil Turmeric Pack of 2 75g

This coconut oil and turmeric-infused bathing bar by Mamaearth is specially designed for babies with a pH level of 5.5. It gently cleanses and nourishes the baby's delicate skin without causing any irritation.

Key features of this bathing bar include the use of natural ingredients like coconut oil and turmeric, which are known for their moisturizing and anti-inflammatory properties. The pH-balanced formula ensures that it is gentle on the baby's skin and does not disrupt the natural balance.

This bathing bar is ideal for babies with sensitive skin or eczema, as it helps to soothe and calm irritation. It is free from harmful chemicals like sulfates, parabens, and artificial fragrances, making it safe for daily use on your little one's skin.

Pros: - Gentle formula suitable for babies with sensitive skin - Nourishing ingredients like coconut oil and turmeric - pH-balanced to maintain the skin's natural balance Cons: - Some users may find the bar to be a bit small in size - The scent may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut oil and turmeric are popular ingredients in baby skincare.	Euromonitor
Brand Strength	20	18	Mamaearth is a trusted brand known for safe and natural products.	Brandwatch
Category Momentum	20	15	Growing demand for natural baby care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 solid soap bars in this category.	Retail Gazette
Competition	10	8	Facing competition from other natural baby soap brands in the market.	Nielsen
Use-case Advantage	5	5	Gentle formula suitable for baby's delicate skin needs.	BabyCenter
Final Market Score	100	76/100 (3.80/5)	Mamaearth Coco Soft Bathing Bar for Babies offers a competitive option in the growing natural baby care segment.

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