Lux Soap Bar Creamy Perfection 450g Promo Pack

Lux Soap Bar Creamy Perfection 450g Promo Pack

Lux Soap Bar Creamy Perfection is a luxurious soap bar that leaves your skin feeling soft, smooth, and nourished. With its creamy formula, it gently cleanses the skin while providing a rich lather that indulges the senses.

Key Features: - Contains moisturizing cream for soft and smooth skin - Luxurious fragrance that lingers on the skin - Comes in a convenient 450g promo pack for value for money - Suitable for daily use on all skin types

For whom: Lux Soap Bar Creamy Perfection is perfect for those who want to pamper themselves with a high-quality soap that not only cleanses but also nourishes the skin. It is suitable for all skin types and can be used by the whole family.

Pros: - Leaves skin feeling soft and smooth - Luxurious fragrance - Value for money with the 450g promo pack

Cons: - Fragrance may be too strong for some individuals - May not be suitable for those with sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The creamy formulation and 450g promo pack cater well to Indian consumers' preference for value and quality.	GfK, IRI
Brand Strength	20	10	Lux is a well-established brand in the Indian soap market with strong brand loyalty.	Nielsen, Euromonitor
Category Momentum	20	15	Solid soap bars are a staple in Indian households, with consistent demand.	Kantar, Mintel
Price Positioning	20	10	Competitively priced promo pack offers good value for money compared to competitors.	Retail360, Spire Research
Competition	10	6	Facing moderate competition from other established soap brands in the Indian market.	Soap Digest, MarketWatch
Use-case Advantage	5	5	The creamy texture provides moisturizing benefits suitable for Indian skin types.	RetailWire, Soap Industry Report
Final Market Score	100	66/100 (3.30/5)	Lux Soap Bar Creamy Perfection 450g Promo Pack offers a competitive advantage in the Indian solid soap bar segment.

Factor	Rating (out of 5)	Notes
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