Lifebuoy Neem Soap 100Gx4 400 Gm Bar

Lifebuoy Neem Soap 100Gx4 400 Gm Bar

Lifebuoy Neem Soap is a popular personal hygiene product known for its antibacterial properties that help keep skin clean and healthy. With the added benefits of neem, this soap provides extra protection against germs and bacteria.

Key Features: - Contains neem, known for its antibacterial properties - Helps keep skin clean and healthy - Provides extra protection against germs and bacteria - Comes in a convenient pack of 4 bars, totaling 400 gm

For whom: This soap is suitable for individuals looking for a reliable and effective way to cleanse and protect their skin from germs and bacteria. It is ideal for daily use by the whole family.

Pros: - Antibacterial properties of neem - Cleanses and protects skin effectively - Convenient pack size for multiple uses - Trusted brand with a long history of quality products

Cons: - Some users may find the scent of neem overpowering - May not be suitable for those with sensitive skin - Packaging could be more eco-friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Neem-infused soap aligns with the Indian preference for natural ingredients.	Livemint, Financial Express
Brand Strength	20	18	Lifebuoy is a trusted brand in India known for its hygiene products.	Economic Times, Hindu Business Line
Category Momentum	20	15	Solid soap bars are a staple in Indian households, with consistent demand.	Mint, Business Standard
Price Positioning	20	10	Competitively priced for the Indian mass market segment.	Business Today, CNBC TV18
Competition	10	8	Facing competition from other established soap brands in the market.	India Today, Moneycontrol
Use-case Advantage	5	5	Neem's antibacterial properties cater to hygiene-conscious consumers.	The Times of India
Final Market Score	100	76/100 (3.80/5)	Lifebuoy Neem Soap 100Gx4 holds a strong position in the competitive Indian solid soap bar market.

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