Lifebuoy Neem Aloe Vera 100 Skin Protection Soap 100 g Pack of 4 1 FREE

Lifebuoy Neem Aloe Vera 100 Skin Protection Soap 100 g Pack of 4 1 FREE

About Product: Lifebuoy Neem Aloe Vera soap is specially formulated to provide 100% skin protection. It contains the goodness of neem and aloe vera which are known for their antibacterial and moisturizing properties.

Key Features: - Contains neem and aloe vera for skin protection - Antibacterial properties help in fighting germs - Aloe vera moisturizes the skin, keeping it soft and supple - Pack of 4 bars with 1 free for extended usage

For whom: This soap is suitable for all skin types, especially for those looking for a soap that not only cleanses but also protects and nourishes the skin.

Pros & Cons: Pros: - Effective in fighting germs and bacteria - Nourishes and moisturizes the skin - Value for money with the pack of 4+1 offer Cons: - Some people may find the scent too strong - May not be suitable for those with very sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Neem and Aloe Vera combination is popular for skin protection and nourishment in Indian market.	Hindustan Times
Brand Strength	20	18	Lifebuoy is a trusted brand in India known for its quality and skin protection.	Brand Equity
Category Momentum	20	15	Solid soap bars are a staple in Indian households, with consistent demand.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 4 with 1 free soap, appealing to price-conscious Indian consumers.	Business Standard
Competition	10	0	Intense competition in the soap market requires continuous innovation and marketing efforts.	Livemint
Use-case Advantage	5	3	Addresses skin protection needs effectively, suitable for daily use in Indian climate conditions.	The Economic Times
Final Market Score	100	66/100 (3.30/5)	Lifebuoy Neem Aloe Vera soap offers a balanced mix of brand strength, features, and pricing for the Indian solid soap bar market.

Factor	Rating (out of 5)	Notes
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