Jovees Herbal Orange Peel Honey Exfoliating Daily Use Soap 100G Pack of 2

Jovees Herbal Orange Peel Honey Exfoliating Daily Use Soap 100G Pack of 2

About Product: Jovees Herbal Orange Peel Honey Exfoliating Daily Use Soap is a gentle exfoliating soap that effectively cleanses the skin while removing dead skin cells. Formulated with natural ingredients like orange peel and honey, this soap helps to brighten and rejuvenate the skin.

Key Features: - Enriched with the goodness of orange peel and honey - Gently exfoliates and cleanses the skin - Helps to remove dead skin cells and reveal brighter skin - Suitable for daily use

For whom: This soap is suitable for all skin types, especially for those looking to exfoliate their skin gently without causing irritation. It is perfect for individuals who want to achieve smooth and radiant skin.

Pros: - Natural ingredients that are gentle on the skin - Effective exfoliation without harsh chemicals - Leaves skin feeling soft and refreshed - Affordable option for daily exfoliation

Cons: - Some users may find the exfoliating beads too rough for sensitive skin - May not lather as much as traditional soaps

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The inclusion of orange peel and honey provides natural exfoliation and moisturization, aligning with current consumer preferences for herbal products.	India Retailing
Brand Strength	20	15	Jovees is a well-known herbal brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	10	Solid soap bars are a staple in Indian households with consistent demand.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2, offering value for money to price-sensitive Indian consumers.	Business Standard
Competition	10	6	Faces competition from established and emerging brands in the herbal soap segment, requiring strategic differentiation.	Economic Times
Use-case Advantage	5	5	Daily use soap suitable for all skin types, meeting the practical needs of Indian consumers.	The Hindu
Final Market Score	100	66/100 (3.30/5)	Jovees Herbal Orange Peel Honey Soap offers a balanced mix of herbal ingredients and competitive pricing, positioning it well in the Indian solid soap bars market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—