Irish Spring Original Deodorant Soap 3 Bars

Irish Spring Original Deodorant Soap 3 Bars

Irish Spring Original Deodorant Soap is a popular choice for those looking for a fresh and clean feeling after their shower. It has a signature scent that leaves you feeling refreshed and invigorated.

Key Features: - Long-lasting deodorant protection - Creamy lather that rinses clean - Made with ingredients that help to hydrate and nourish the skin - Classic Irish Spring scent

For whom: This soap is great for anyone looking for a reliable and effective deodorant soap that will leave them feeling clean and fresh all day long.

Pros: - Affordable price - Long-lasting scent - Cleans effectively without drying out the skin - Convenient 3-pack option available

Cons: - Some may find the scent too strong - Not suitable for those with sensitive skin or allergies to fragrances

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The deodorant feature of the soap aligns well with the growing preference for personal care products with added benefits.	Livemint, Financial Express
Brand Strength	20	10	Irish Spring is a well-known international brand with moderate recognition in India.	The Economic Times, Hindu Business Line
Category Momentum	20	15	Solid soap bars are a staple in Indian households, with consistent demand.	Mint, Business Standard
Price Positioning	20	10	Competitively priced for a 3-pack soap offering, making it attractive to price-conscious Indian consumers.	Business Today, CNBC TV18
Competition	10	6	Faces competition from local and international brands offering similar deodorant soap bars in the Indian market.	India Today, CNBC Awaaz
Use-case Advantage	5	5	The deodorant feature provides a refreshing and long-lasting fragrance, appealing to consumers in the Indian climate.	The Times of India
Final Market Score	100	66/100 (3.30/5)	Irish Spring Original Deodorant Soap 3-Pack holds a strong position in the competitive Indian solid soap bars market.

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