Godrej Shikakai Soap 75g Pack of 6

Godrej Shikakai Soap 75g Pack of 6

Godrej Shikakai Soap is a natural and herbal soap that is enriched with the goodness of shikakai, amla, and bhringraj. This soap is perfect for daily use and helps in cleansing and nourishing the skin effectively.

Key Features: 1. Enriched with the goodness of shikakai, amla, and bhringraj 2. Cleanses and nourishes the skin effectively 3. Natural and herbal soap 4. Pack of 6, each weighing 75g

For whom: Godrej Shikakai Soap is suitable for all skin types and can be used by both men and women. It is ideal for those looking for a natural and herbal soap for their daily skincare routine.

Pros: 1. Natural ingredients 2. Nourishes the skin 3. Suitable for daily use 4. Value pack of 6

Cons: 1. May not lather as much as synthetic soaps 2. Some users may find the fragrance too herbal

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Shikakai is a popular natural ingredient in Indian hair care products.	Vogue
Brand Strength	20	18	Godrej is a trusted brand in India known for quality personal care products.	Brand Equity
Category Momentum	20	15	Solid soap bars are a staple in Indian households, with consistent demand.	Mintel
Price Positioning	20	12	Competitively priced for a pack of 6, appealing to price-conscious Indian consumers.	Retail360
Competition	10	8	Facing competition from both local and international brands in the solid soap bar segment.	Business Standard
Use-case Advantage	5	3	Offers traditional hair care benefits with the convenience of a soap bar.	BeautyIndia
Final Market Score	100	76/100 (3.80/5)	Godrej Shikakai Soap 75g Pack of 6 holds strong in the competitive Indian solid soap bar market.

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